{"id":878186,"date":"2026-10-05T17:00:00","date_gmt":"2026-10-05T15:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=878186"},"modified":"2026-10-05T16:58:13","modified_gmt":"2026-10-05T14:58:13","slug":"woolworths-food-launches-9-new-products-in-south-africa-photos","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/878186\/woolworths-food-launches-9-new-products-in-south-africa-photos\/","title":{"rendered":"Woolworths Food launches 9 new products in South Africa – Photos"},"content":{"rendered":"\n
Woolworths Food has launched nine new products in South Africa as the retailer continues to expand its food offering.<\/p>\n\n\n\n
The new products, announced by Woolworths on social media as \u201cNew things to try this week\u201d, range from overnight oats and egg-based breakfast pots to beef ribs, burgers, juice and desserts.<\/p>\n\n\n\n
The 9 new products include:<\/p>\n\n\n\n
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Mango and coconut overnight oats,<\/li>\n\n\n\n
Southern Smoky BBQ Beef Ribs,<\/li>\n\n\n\n
100% grapefruit juice,<\/li>\n\n\n\n
A Biscoff dessert,<\/li>\n\n\n\n
Shakshuka and egg pot,<\/li>\n\n\n\n
Turkish egg pot,<\/li>\n\n\n\n
Smash burgers,<\/li>\n\n\n\n
Cocoa and strawberry overnight oats, and<\/li>\n\n\n\n
Apple and cinnamon overnight oats.<\/li>\n<\/ul>\n\n\n\n
The latest launches come as Food continues to play an increasingly important role in Woolworths Holdings\u2019 (WHL) overall business.<\/p>\n\n\n\n
In its 2026 Integrated Annual Report, the group said it was making targeted investments in high-return areas, including Food and businesses adjacent to the division.<\/p>\n\n\n\n
WHL CEO Sam Ngumeni said the group was reorienting its strategy around the food business, which he described as its \u201cheartland\u201d and \u201cgreatest competitive advantage\u201d.<\/p>\n\n\n\n
\u201cI firmly believe that Food sits at the centre of our opportunities and, as such, we are reorienting the Group around our market-leading Food business,\u201d Ngumeni said.<\/p>\n\n\n\n
He added that Food was the primary engine of the Group\u2019s value creation, supported by its customer proposition around quality, innovation, sustainability and value.<\/p>\n\n\n\n
According to the report, food accounted for 66.5% of WHL\u2019s total group turnover and concession sales in the 2026 financial year and generated 69.5% of adjusted group earnings before interest and tax.<\/p>\n\n\n\n
Food turnover and concession sales increased by 5.7% to R55.37 billion in FY2026, while adjusted EBIT rose 3.2% to R3.71 billion. Its adjusted EBIT margin was 6.7%.<\/p>\n\n\n\n
Woolworths said its Food business gained profitable market share during the year despite difficult economic conditions.<\/p>\n\n\n\n
\u201cOur Food business once again demonstrated the quality of its proposition and the strength of its competitive position, gaining profitable market share and delivering strong operating and return metrics,\u201d the group said.<\/p>\n\n\n\n
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