{"id":879937,"date":"2026-10-15T12:00:00","date_gmt":"2026-10-15T10:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=879937"},"modified":"2026-10-15T11:56:30","modified_gmt":"2026-10-15T09:56:30","slug":"pick-n-pay-launches-new-product-range-in-over-100-stores-all-under-r90-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/879937\/pick-n-pay-launches-new-product-range-in-over-100-stores-all-under-r90-in-south-africa\/","title":{"rendered":"Pick n Pay launches new product range in over 100 stores, all under R90 in South Africa"},"content":{"rendered":"\n

Pick n Pay has introduced a new cosmetics range to its stores, with every product being available for under R90.<\/p>\n\n\n\n

The range, titled Real Cosmetics, is the retailer’s own cosmetics brand, with over 100 products available across South Africa.<\/p>\n\n\n\n

In addition to being available in over 100 stores, the retailer said the new products are available on the Pick n Pay ASAP! platform, making delivery within 60 minutes possible.<\/p>\n\n\n\n

The group said the new range makes it “the only on-demand grocery retailer to offer a dedicated makeup range for delivery within 60 minutes.”<\/p>\n\n\n\n

The retailer said the new range includes a variety of cosmetic products, with the most expensive item priced at less than R90.<\/p>\n\n\n\n

“The range covers everyday makeup essentials for the face, eyes, lips and nails, with the most expensive product retailing at just R89.99,” it said.<\/p>\n\n\n\n

Pick n Pay’s head of product marketing, Landre Venter, said the new range is intended to create convenience for consumers.<\/p>\n\n\n\n

“Customers don\u2019t have to make a separate shopping trip now to pick up a new concealer, mascara or lipstick,” she said.<\/p>\n\n\n\n

“With every product priced below R100, it also gives customers the freedom to try and discover something new without a significant spend.\u201d<\/p>\n\n\n\n

She added that Pick n Pay had developed the new products in partnership with a local supplier to help ensure they are relevant to the South African market.<\/p>\n\n\n\n

“Working with a local supplier means we can respond to what South African consumers are looking for, while also introducing products that reflect current beauty trends,” she said.<\/p>\n\n\n\n

The new range is part of Pick n Pay’s plans to grow its offerings within its existing stores, creating convenience for consumers.<\/p>\n\n\n\n

“We want Pick n Pay to be a place where customers can find more of what they need in one shop, and the new Real Cosmetics range is a natural extension of that,” Venter said.<\/p>\n\n\n\n

A R6 billion industry<\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Pick n Pay is not the only company eyeing the beauty industry, but its strategy differs from that of other South African retailers.<\/p>\n\n\n\n

While Pick n Pay is aiming to integrate cosmetic products into its existing stores, Clicks recently acquired a majority stake in a dedicated beauty retailer.<\/p>\n\n\n\n

At the end of September 2026, Clicks increased its stake in ARC, a premium beauty retailer, to 61%, representing a majority interest in the company.<\/p>\n\n\n\n

The R507 million deal saw Clicks increase its interest in the company by 35.3 percentage points, as it looked to capitalise on South Africa’s beauty industry.<\/p>\n\n\n\n

Clicks CEO, Bertina Engelbrecht, said at the time that the acquisition would increase the group’s exposure to a growing industry.<\/p>\n\n\n\n

\u201cThe acquisition of a controlling stake in ARC provides the group with increased exposure to the growing premium beauty market, which is currently valued at more than R6 billion annually,\u201d she said.<\/p>\n\n\n\n

\u201cARC has established a differentiated position in the premium beauty market, and we see potential to grow the business and to leverage the strengths of both ARC and Clicks.\u201d<\/p>\n\n\n\n

Pick n Pay’s strategy to enter the beauty industry comes after years of turnaround efforts and follows the business becoming technically insolvent in 2024.<\/p>\n\n\n\n

In its turnaround strategy, the company said it would focus on rebuilding its own product brand to improve affordability and meet customer demand.<\/p>\n\n\n\n

“We will rebuild our own brand and confined label products to reduce costs and improve margins, emphasising local ranges where opportunities exist to better meet customer needs,” it said.<\/p>\n\n\n\n

The Real Cosmetics range aligns with these plans, as it is an “own-brand makeup range” produced by a local supplier.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pick n Pay has entered the cosmetics market with a new product range, with no product priced above R90.<\/p>\n","protected":false},"author":131,"featured_media":774058,"comment_status":"open","ping_status":"","sticky":true,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"failed","_sma_x_autopost_error":"Instagram publishing failed: Instagram returned HTTP 400: Media ID is not available","_sma_x_post_id":"2110672290853552349","_sma_facebook_post_id":"191437357620492_2237891953697870","_sma_instagram_post_id":"","_sma_x_attempts":1,"footnotes":""},"categories":[9872],"tags":[14081,4268,4067,26820],"class_list":["post-879937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-arc","tag-clicks","tag-pick-n-pay","tag-real-cosmetics"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/879937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=879937"}],"version-history":[{"count":27,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/879937\/revisions"}],"predecessor-version":[{"id":879982,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/879937\/revisions\/879982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/774058"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=879937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=879937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=879937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}