{"id":880896,"date":"2026-10-23T11:39:12","date_gmt":"2026-10-23T09:39:12","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=880896"},"modified":"2026-10-23T12:20:13","modified_gmt":"2026-10-23T10:20:13","slug":"promote-your-black-friday-deals-in-front-of-5-million-south-africans","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/880896\/promote-your-black-friday-deals-in-front-of-5-million-south-africans\/","title":{"rendered":"Promote your Black Friday deals in front of 5 million South Africans"},"content":{"rendered":"\n<p>Black Friday is just over a month away, and digital advertising on BusinessTech is the best way to reach South Africans with your deals.<\/p>\n\n\n\n<p>The 2026 MyBroadband Black Friday survey highlighted this, finding that digital advertising is 2.6 times more effective than TV or radio for deal discovery.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to book a Black Friday marketing campaign on BusinessTech.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>In the survey, South African customers indicated they were far more likely to engage with digital advertising formats like sponsored articles, banner ads, and newsletters than with TV or radio.<\/p>\n\n\n\n<p>Based on this, South African companies need to use the most influential digital platforms available for their Black Friday marketing campaigns.<\/p>\n\n\n\n<p>In South Africa, BusinessTech is the ideal choice for this, thanks to its position as the country\u2019s biggest and most influential business news website with an audience of over <strong>5.3 million monthly readers.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spending plans for Black Friday<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Demographics-1600x900-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Demographics-1600x900-1-1024x576.jpg\" alt=\"\" class=\"wp-image-880901\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Demographics-1600x900-1-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Demographics-1600x900-1-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Demographics-1600x900-1-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Demographics-1600x900-1-1536x864.jpg 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Demographics-1600x900-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The survey revealed that 94% of respondents plan to shop online in 2026, which means deals advertised on the country\u2019s biggest business news website are far more likely to gain traction with South African customers.<\/p>\n\n\n\n<p>Additionally, 55% of respondents indicated they plan to spend at least R2,500 on Black Friday, with a further 32% planning to spend over R5,000.<\/p>\n\n\n\n<p>These plans also align with BusinessTech\u2019s audience, as many of the publication\u2019s readers hold prominent positions at their companies and earn high annual incomes.<\/p>\n\n\n\n<p>This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Over R2 million<\/strong> \u2013 40,000 readers<\/li>\n\n\n\n<li><strong>R1 to R2 million<\/strong> \u2013 180,000 readers<\/li>\n\n\n\n<li><strong>R500,000 to R1 million<\/strong> \u2013 650,000 readers<\/li>\n\n\n\n<li><strong>R350,000 to R500,000<\/strong> \u2013 600,000 readers<\/li>\n<\/ul>\n\n\n\n<p>These impressive financial profiles are the ideal target audience, ensuring your marketing campaigns deliver excellent ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advertising for Black Friday<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Habits-1600x900-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Habits-1600x900-1-1024x576.jpg\" alt=\"\" class=\"wp-image-880902\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Habits-1600x900-1-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Habits-1600x900-1-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Habits-1600x900-1-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Habits-1600x900-1-1536x864.jpg 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/MyBroadband-Black-Friday-Promo-Survey-Spend-Habits-1600x900-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>One of the key findings of the survey is that 94% of respondents research products and track prices weeks in advance of the sale.<\/p>\n\n\n\n<p>Additionally, 75% noted that they favoured retailers that announced their discounts early.<\/p>\n\n\n\n<p>In practice, this means that South African companies that advertise their deals early will secure more customers and purchases before the sale truly begins.<\/p>\n\n\n\n<p>This ensures they won\u2019t miss out on sales because customers only see their deals after they\u2019ve run out of budget.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to book a Black Friday marketing campaign on BusinessTech.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital advertising is essential for a successful Black Friday marketing campaign, and BusinessTech is the best place to run one.<\/p>\n","protected":false},"author":57,"featured_media":840758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2113566105381777478","_sma_facebook_post_id":"191437357620492_2246384892848576","_sma_instagram_post_id":"","_sma_x_attempts":1,"footnotes":""},"categories":[14535,10459],"tags":[4688,26460,9982,307],"class_list":["post-880896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-industry-news","tag-black-friday","tag-black-friday-2026","tag-businesstech","tag-marketing"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/880896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=880896"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/880896\/revisions"}],"predecessor-version":[{"id":880998,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/880896\/revisions\/880998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/840758"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=880896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=880896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=880896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}