{"id":881603,"date":"2026-10-28T08:49:40","date_gmt":"2026-10-28T06:49:40","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=881603"},"modified":"2026-10-28T08:49:43","modified_gmt":"2026-10-28T06:49:43","slug":"for-reatile-cco-sunette-smith-energy-deals-are-won-long-before-the-negotiating-table","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/881603\/for-reatile-cco-sunette-smith-energy-deals-are-won-long-before-the-negotiating-table\/","title":{"rendered":"For Reatile CCO Sunette Smith, energy deals are won long before the negotiating table"},"content":{"rendered":"\n<p>Two wind farms in Reatile Group&#8217;s portfolio of 29 renewable assets alone cost a combined R7.3 billion to build.<\/p>\n\n\n\n<p>Ask Reatile&#8217;s Chief Commercial Officer Sunette Smith what she looks at first on a new transaction before she\u2019s seen the numbers and her answer is immediate.<\/p>\n\n\n\n<p>&#8220;The partners, every time.&#8221;<\/p>\n\n\n\n<p>&#8220;With the right fundamentals, the numbers will be negotiated and shaped to fit but the misaligned partners can drain value from a great transaction regardless of how good the deal looks on paper.&#8221;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.reatile.co.za\/?utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=October+2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to learn more about Reatile Group.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Smith works on Reatile&#8217;s acquisitions, the LNG strategy, through the Zululand Energy Terminal, as well as the construction and operation of its renewable-energy projects.<\/p>\n\n\n\n<p>She is often one of the few women sitting around the table when those deals are being negotiated, and sometimes the only one.<\/p>\n\n\n\n<p>She doesn&#8217;t make much of it.<\/p>\n\n\n\n<p>&#8220;I&#8217;m often one of few women, if not the only woman, at the table, and honestly, I don&#8217;t think about it much,&#8221; Smith said.<\/p>\n\n\n\n<p>&#8220;What I focus on is being the most prepared person in the room and ensuring our position is clear, fair, and commercial. This is how I close deals successfully.&#8221;<\/p>\n\n\n\n<p>It is a table she arrived at through years of commercial and financial work across some very different parts of African industry.<\/p>\n\n\n\n<p>Smith spent more than eight years at Murray &amp; Roberts as a Commercial &amp; Financial Director, working across mining and industrial operations in several African markets.<\/p>\n\n\n\n<p>She later became Financial Director at Capital Star Steel, a WBHO subsidiary in Mozambique supplying steel pipe to the oil, gas and mining industries.<\/p>\n\n\n\n<p>She joined Reatile in 2016 as Executive Group Compliance Officer, with a remit spanning compliance, governance, risk and financial management.<\/p>\n\n\n\n<p>By 2020, her work had moved into the group&#8217;s renewable-energy portfolio, covering business development, transactions, project implementation and operations.<\/p>\n\n\n\n<p>Today, she is Reatile&#8217;s Chief Commercial Officer.<\/p>\n\n\n\n<p>Over the same period, Reatile&#8217;s renewable-energy portfolio has grown substantially.<\/p>\n\n\n\n<p>Eight years ago, Reatile held a 15% significant minority equity stake in each of six renewable-energy projects.<\/p>\n\n\n\n<p>Today, it holds significant minority stakes in 29 renewable-energy assets.<\/p>\n\n\n\n<p>In 2024 alone, the company closed 13 transactions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/Reatile-Group-Castle-4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/Reatile-Group-Castle-4-1024x576.jpg\" alt=\"\" class=\"wp-image-881608\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/Reatile-Group-Castle-4-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/Reatile-Group-Castle-4-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/Reatile-Group-Castle-4-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/Reatile-Group-Castle-4-1536x864.jpg 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/10\/Reatile-Group-Castle-4.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Smith&#8217;s days can mean negotiations, closing deals, flights and board meetings all landing in the same week.<\/p>\n\n\n\n<p>Looking back at her previous three weeks, she joked about &#8220;probably leaving too many coffee cups to go cold.&#8221;<\/p>\n\n\n\n<p>&#8220;Somehow every day brings us closer to where we need to be and I still leave most days more energised than I arrived,&#8221; she said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building the industry\u2019s collective success<\/h2>\n\n\n\n<p>Her work in the sector also extends beyond Reatile. Smith served on the board of the South African Wind Energy Association before becoming its chairperson in 2024..<\/p>\n\n\n\n<p>Chairing the association changed the way she thought about the industry&#8217;s collective role.<\/p>\n\n\n\n<p>&#8220;Reatile operated with a &#8216;South Africa Inc&#8217; mindset. That&#8217;s part of who we are as a company,&#8221; she said.<\/p>\n\n\n\n<p>&#8220;But chairing SAWEA taught me that it&#8217;s our duty as South Africans to go further than that, to actively support and strengthen industry associations, because the sector doesn&#8217;t grow on good intentions alone.&#8221;<\/p>\n\n\n\n<p>&#8220;Sitting on both sides showed me the gap between believing in the industry&#8217;s collective success and actually rolling up your sleeves to build it.&#8221;<\/p>\n\n\n\n<p>Partners come up repeatedly when Smith talks about deals.<\/p>\n\n\n\n<p>Reatile&#8217;s strategic renewable energy partners includes industry leaders such as Anthem, TotalEnergies, Mulilo and Red Rocket, with Reatile holding equity stakes between 22% to 51%&nbsp; in the projects.<\/p>\n\n\n\n<p>The partners repeat. The offtakers mostly don&#8217;t.<\/p>\n\n\n\n<p>Reatile\u2019s portfolio is balanced between the public and private sector offtakers that include Sasol, Air Liquide, Richards Bay Titanium, N0A Group, Sibanye-Stillwater and Discovery Green, to mention a few.<\/p>\n\n\n\n<p>The projects themselves don&#8217;t follow a neat template either.<\/p>\n\n\n\n<p>Reatile has 13 large-scale solar farms in its portfolio, and Smith says each build has been different, even when the partners, contractors or customers were familiar.<\/p>\n\n\n\n<p>&#8220;Every construction project is a prototype, even when you&#8217;ve built the same thing a hundred times before,&#8221; she said.<\/p>\n\n\n\n<p>&#8220;This applies to transactions too.&#8221;<\/p>\n\n\n\n<p>When things go wrong, Smith talks less about the setback than what happens next.<\/p>\n\n\n\n<p>Timelines slip and negotiations hit walls nobody expected. Her approach is to step back, work out what is still within the team&#8217;s control and start from there.<\/p>\n\n\n\n<p>&#8220;Those messy moments are usually the ones I look back on with the most pride, because they demanded more of us than the easy ones ever did,&#8221; she said.<\/p>\n\n\n\n<p>That can also mean changing her mind. Smith said she&#8217;d recently done exactly that, during a negotiation prep session.<\/p>\n\n\n\n<p>&#8220;Good problem solving isn&#8217;t about certainty from the start, it&#8217;s about being willing to update your position when new information or ideas show up,&#8221; she said.<\/p>\n\n\n\n<p>Negotiations get harder still when deal fatigue sets in and the two sides are far apart on who carries the risk and what each side gets in return.<\/p>\n\n\n\n<p>&#8220;The art of perseverance and patience are tested especially when timelines are tight and closing dates are around the corner,&#8221; she said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Working with the right people<\/h2>\n\n\n\n<p>Ask Smith to pick the transaction or project that stands out most and she doesn&#8217;t name one.<\/p>\n\n\n\n<p>&#8220;What stands out more is the people I get to work with every day, our Executive Chairman, Simphiwe Mehlomakulu, the Reatile leadership, the Reatile team and our partners,&#8221; she said.<\/p>\n\n\n\n<p>\u201cSimphiwe is candid and clear. You always know where you stand and what\u2019s expected, and he has built Reatile over 23 years on the same values.\u201d<\/p>\n\n\n\n<p>\u201cThat clarity matters most on the late-night calls, when negotiations almost fall apart and we manage to pull it back together as a team.\u201c<\/p>\n\n\n\n<p>Being willing to change course or put more time into a difficult deal doesn&#8217;t mean everything is negotiable. Reatile has walked away before.<\/p>\n\n\n\n<p>&#8220;There are lines we won&#8217;t cross to get a deal done. Our values, our investment criteria, our integrity, and making sure the deal is fair and commercial,&#8221; Smith said.<\/p>\n\n\n\n<p>&#8220;The one thing we are always willing to sacrifice is time and energy. Never the quality of the deal.&#8221;<\/p>\n\n\n\n<p>Her view on saying no is just as straightforward: &#8220;A fast, honest no beats a slow, uncertain maybe.&#8221;<\/p>\n\n\n\n<p>Smith spends much of her working life negotiating deals. But she doesn&#8217;t believe that&#8217;s where they&#8217;re won.<\/p>\n\n\n\n<p>&#8220;What doesn&#8217;t get talked about enough is that deals aren&#8217;t won at the negotiating table,\u201d she said.<\/p>\n\n\n\n<p>\u201cThey&#8217;re won by the relationships and reputation built over years before that table even exists.\u201d<\/p>\n\n\n\n<p>And once again, she points away from herself.<\/p>\n\n\n\n<p>&#8220;Reatile&#8217;s ability to close deals today comes directly from the legacy our founders built over 23 years.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reatile.co.za\/?utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=October+2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to learn more about Reatile Group.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reatile&#8217;s strategic renewable energy partners includes industry leaders such as Anthem, TotalEnergies, Mulilo and Red Rocket, with Reatile holding equity stakes between 22% to 51%  in the projects.<\/p>\n","protected":false},"author":57,"featured_media":881607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2115335511376011443","_sma_facebook_post_id":"191437357620492_2251897845630614","_sma_instagram_post_id":"","_sma_x_attempts":1,"footnotes":""},"categories":[10459],"tags":[22945],"class_list":["post-881603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-reatile-group"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/881603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=881603"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/881603\/revisions"}],"predecessor-version":[{"id":881701,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/881603\/revisions\/881701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/881607"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=881603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=881603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=881603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}