{"id":88190,"date":"2015-05-24T00:04:03","date_gmt":"2015-05-23T22:04:03","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=88190"},"modified":"2015-05-22T17:07:14","modified_gmt":"2015-05-22T15:07:14","slug":"elon-musk-the-brutal-driven-tech-genius","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business-opinion\/88190\/elon-musk-the-brutal-driven-tech-genius\/","title":{"rendered":"Elon Musk: the brutal, driven tech genius"},"content":{"rendered":"<p>There\u2019s this guy that\u2019s pretty sure the thing you\u2019re looking at right now is one of the greatest threats to humanity.<\/p>\n<p>No, he\u2019s not talking about our growing obsession with staring at sheets of digitised glass, and the unhealthy sedentary existence associated with doing so.<\/p>\n<p>He\u2019s talking about the thing living inside the machine humming quietly behind that glass: artificial intelligence.<\/p>\n<p>It turns out that Elon Musk, one of the world\u2019s most successful entrepreneurs, is plagued with <a href=\"http:\/\/waitbutwhy.com\/2015\/01\/artificial-intelligence-revolution-2.html\">existential worries<\/a>. His new biography, <a href=\"http:\/\/www.amazon.co.uk\/Elon-Musk-SpaceX-Fantastic-Future\/dp\/0062301233\">Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future<\/a>, reveals the billionaire engineer is seriously concerned about the rise of technology so intelligent it could destroy the human race in an effort to protect itself.<\/p>\n<p>Why should we listen to him? Well, when it comes to the future, he \u2013 more than anyone \u2013 is making it happen.<\/p>\n<p>With his company Tesla, he\u2019s transforming the automotive industry by producing the <a href=\"http:\/\/www.treehugger.com\/cars\/consumer-reports-tesla-model-s-best-car-weve-ever-tested-score-99100.html\">most compelling<\/a> range of cars of all time \u2013 and they\u2019re electric. With SolarCity, he\u2019s producing the cheapest form of energy in <a href=\"http:\/\/www.treehugger.com\/renewable-energy\/42-of-50-biggest-us-cities-rooftop-solar-now-cheaper-grid.html\">most states<\/a> of the US, and it\u2019s through solar power.<\/p>\n<p>And with SpaceX, he\u2019s building state-of-the-art rockets and spacecraft far cheaper than anyone else, that are about to become an order of magnitude <a href=\"http:\/\/www.rocketeers.co.uk\/node\/3665\">cheaper<\/a> through partial and full reusability.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GeIHJ-i7yVk\" width=\"600\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Why is Musk, who sold his founding stake in PayPal for more than US$150m (\u00a397m), doing this? To increase our chances, to enable the expansion of humanity, to take one of our eggs out of this basket and place it on Mars as soon as possible.<\/p>\n<p>A decade ago, the vast majority of serious thinkers laughed these ideas off as ludicrous. Not now.<\/p>\n<p>Musk had a difficult start in South Africa as the unassuming nerd from a broken family. He was a loner during childhood and suffered for years from bullying in the spartan Afrikaner culture he was brought up in.<\/p>\n<p>But now the man, sometimes known as General Musk, has risen. He has willed three recently thought impossible companies into existence, almost simultaneously, each now worth on the order of US$10 billion (\u00a36 billion).<\/p>\n<p>In the biography, <a href=\"http:\/\/www.ashleevance.com\/\">Ashlee Vance<\/a> level-headedly paints an insightful picture of the vehemence that is Musk, his growth into a leader, the personal sacrifice and torture he has chosen to endure, and the arduous development of his companies.<\/p>\n<div id=\"attachment_88194\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/05\/Elon-Musk.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-88194\" class=\" wp-image-88194\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/05\/Elon-Musk.jpg\" alt=\"Probably not thinking \u2018Where did I leave my lunch?\u2019 OnInnovation\/flickr, CC BY-ND\" width=\"600\" height=\"418\" \/><\/a><p id=\"caption-attachment-88194\" class=\"wp-caption-text\">Probably not thinking \u2018Where did I leave my lunch?\u2019 OnInnovation\/flickr, CC BY-ND<\/p><\/div>\n<p>Any worries that the book would be a shallow money-grabbing rehash of a dozen YouTube interviews are swiftly put to bed. Vance battled to get Musk on side and eventually managed to conduct regular interview with the man himself, the people closest to him, and those that were there at pivotal points throughout his life so far.<\/p>\n<p>As someone who started life in similarly difficult circumstances in post-Apartheid South Africa, with a background in aerospace and a strong affinity for the potential of Mars, I have a soft spot for big E. But Vance is not a fan-boy.<\/p>\n<p>His words describe a man whose unrelenting drive and genius is harrowing to those around him, who is mentally detached from what most of us pond-life think is normal \u2013 and how brutal such a combination makes this modern-day \u201cMessiah-like\u201d character on a personal level.<\/p>\n<p>Musk is <a href=\"http:\/\/uk.businessinsider.com\/working-with-elon-musk-tesla-2015-5?r=US\">reported to have<\/a> turned solid engineers into catatonic wrecks after a bad meeting, and built a culture where his employees adore him and fear him at the same time. For me, it is this aspect of Vance\u2019s portrayal is particularly fascinating.<\/p>\n<p>This guy has such lofty and inspiring ambitions for humanity. He has put everything on the line to take us forward as a species. Yet when it comes to dealing with individuals, in Vance\u2019s book his lack of empathy appears to go beyond anything most of us have ever encountered. On the surface, Musk seems personable and easy-going.<\/p>\n<p>In Vance\u2019s reality, he puts Spock to shame.<\/p>\n<p>Even at 400 pages, the book could easily have spent another 100 pages delving more into the personal conversations with Musk, exploring his thoughts more deeply and speculating on the inner-workings of his mind. My wife, a psychiatrist, would have a field-day with this guy.<\/p>\n<p><em>By\u00a0Ashley Dove-Jay,\u00a0PhD researcher in Aerospace Engineering at University of Bristol<\/em><\/p>\n<ul>\n<li>This article was originally published on <strong><a title=\"http:\/\/theconversation.com\/rude-comments-online-are-a-reality-we-cant-get-away-from-34560\" href=\"http:\/\/theconversation.com\/rude-comments-online-are-a-reality-we-cant-get-away-from-34560\" target=\"_blank\">The Conversation<\/a><\/strong>.<\/li>\n<li>Read the <strong><a href=\"http:\/\/theconversation.com\/elon-musk-biography-portrays-a-brutal-character-driven-by-lofty-dreams-41995\" target=\"_blank\">original article<\/a><\/strong><\/li>\n<\/ul>\n<h3 class=\"my-4\">More from The Conversation<\/h3>\n<p><strong><a title=\"Permalink to Computers might be joining your board of directors\" href=\"http:\/\/businesstech.co.za\/news\/general\/86206\/computers-might-be-joining-your-board-of-directors\/\" rel=\"bookmark\">Computers might be joining your board of directors<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Bitcoin is still around, but do you even care?\" href=\"http:\/\/businesstech.co.za\/news\/internet\/86210\/bitcoin-is-still-around-but-do-you-even-care\/\" rel=\"bookmark\">Bitcoin is still around, but do you even care?<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to World\u2019s largest \u201csupervolcano\u201d is even bigger than previously thought\" href=\"http:\/\/businesstech.co.za\/news\/general\/86208\/worlds-largest-supervolcano-even-bigger-than-previously-thought\/\" rel=\"bookmark\">World\u2019s largest \u201csupervolcano\u201d is even bigger than previously thought<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to New battery tech will change how we use power\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/86252\/new-battery-tech-will-change-how-we-use-power\/\" rel=\"bookmark\">New battery tech will change how we use power<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s this guy that\u2019s pretty sure the thing you\u2019re looking at right now &#8211; your computer &#8211; is one of the greatest threats to humanity.<\/p>\n","protected":false},"author":29,"featured_media":44026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[2662,26,9104],"class_list":["post-88190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-opinion","tag-elon-musk","tag-headline","tag-the-conversation"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/88190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=88190"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/88190\/revisions"}],"predecessor-version":[{"id":88196,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/88190\/revisions\/88196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/44026"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=88190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=88190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=88190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}