{"id":8838,"date":"2012-04-01T08:44:03","date_gmt":"2012-04-01T06:44:03","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=8838"},"modified":"2012-04-02T12:42:37","modified_gmt":"2012-04-02T10:42:37","slug":"panasonic-handset-production-moving-abroad","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/8838\/panasonic-handset-production-moving-abroad\/","title":{"rendered":"Panasonic handset production moving abroad"},"content":{"rendered":"

Japanese electronics giant Panasonic Corp<\/a> is expected to shift all production of its mobile phone handsets abroad as early as this summer as it looks to re-enter overseas markets this fiscal year, the Nikkei daily said on Sunday (1 April 2012).<\/p>\n

Panasonic, which is to post a record loss of 780 billion yen ($9.7 billion) for the business year ended on Saturday, still makes about half of its handsets in Japan and will become the first Japanese maker to produce all of its handsets abroad.<\/p>\n

The production shake-up comes after the struggling company named the head of its loss-making TV business, Kazuhiro Tsuga<\/a>, 55, as its new president in February.<\/p>\n

Panasonic sold around 5 million handsets in the just-ended fiscal term, making it the No. 3 domestic manufacturer behind Sharp Corp<\/a> and Fujitsu Ltd<\/a>, Nikkei said.<\/p>\n

The newspaper said the production from the Shizuoka factory – which accounts for nearly half of the firm’s output – will be moved to Beijing and Malaysia and some will be outsourced to overseas manufacturers.<\/p>\n

Production of certain domestic models may remain in Japan, it said.<\/p>\n

Panasonic pulled out of overseas markets in 2005 but it plans to re-enter them in April, introducing smartphones in Europe, said the newspaper, adding it hopes to triple its unit sales to 15 million by fiscal 2015\/16, with 9 million coming from abroad.<\/p>\n","protected":false},"excerpt":{"rendered":"

Japanese electronics giant Panasonic Corp is expected to shift all production of its mobile phone handsets abroad as early as this summer as it looks to re-enter overseas markets this fiscal year, the Nikkei daily said on Sunday.<\/p>\n","protected":false},"author":7,"featured_media":8839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,2177,189,479,1205],"class_list":["post-8838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-fukitsu","tag-mobile-2","tag-panasonic","tag-sharp"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/8838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=8838"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/8838\/revisions"}],"predecessor-version":[{"id":8841,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/8838\/revisions\/8841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/8839"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=8838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=8838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=8838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}