{"id":883933,"date":"2026-11-13T11:52:45","date_gmt":"2026-11-13T09:52:45","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=883933"},"modified":"2026-11-13T11:52:48","modified_gmt":"2026-11-13T09:52:48","slug":"the-best-way-to-reach-south-african-business-decision-makers-online","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/883933\/the-best-way-to-reach-south-african-business-decision-makers-online\/","title":{"rendered":"The best way to reach South African business decision-makers online"},"content":{"rendered":"\n<p>As the end of the year approaches, South African companies that want to succeed in 2027 will already be planning their upcoming marketing strategies.<\/p>\n\n\n\n<p>If your company hasn\u2019t started preparing for 2027, now is the best time to do so, and BusinessTech is the top online platform to run your 2027 marketing campaigns.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>BusinessTech is South Africa\u2019s largest business news website with 5.3 million monthly readers, and reaches a large audience of influential purchasing decision-makers.<\/p>\n\n\n\n<p>This includes both the primary decision-makers in households and industry leaders with notable positions at their companies.<\/p>\n\n\n\n<p>The graphic below highlights BusinessTech\u2019s audience demographics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Professionals.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Professionals-1024x772.png\" alt=\"\" class=\"wp-image-792231\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Professionals-1024x772.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Professionals-300x226.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Professionals-768x579.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Professionals.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>BusinessTech\u2019s audience predominantly comprises C-level executives, business owners, company directors, managers, and professionals.<\/p>\n\n\n\n<p>This makes it the ideal target market for your company&#8217;s 2027 B2B and B2C marketing campaigns.<\/p>\n\n\n\n<p>\u201cBusinessTech gives companies access to South Africa\u2019s most valuable online business audience,\u201d said Kevin Lancaster, BusinessTech Sales Director.<\/p>\n\n\n\n<p>\u201cOur audience, reach, and understanding of the local market make us the best advertising partner for South African businesses looking to grow and succeed in 2027,\u201d said Lancaster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An audience with purchasing power<\/h3>\n\n\n\n<p>Thanks to their influential positions, the large majority of BusinessTech\u2019s readers boast high annual incomes.<\/p>\n\n\n\n<p>This shows that our audience holds the spending power required to purchase the products you market to them.<\/p>\n\n\n\n<p>\u201cGetting a strong return on advertising spend starts with choosing the right platform and reaching the right audience,\u201d said Lancaster.<\/p>\n\n\n\n<p>\u201cBusinessTech combines substantial reach with a highly relevant readership, helping companies get more value from their advertising investment in 2027.\u201d<\/p>\n\n\n\n<p>The graphic below outlines the average income of BusinessTech\u2019s audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Income.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Income-1024x772.png\" alt=\"\" class=\"wp-image-792232\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Income-1024x772.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Income-300x226.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Income-768x579.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/09\/BusinessTech-Income.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Choose BusinessTech for 2027<\/h3>\n\n\n\n<p>BusinessTech\u2019s large and influential audience has made it the go-to option for South Africa\u2019s top companies when running B2B and B2C marketing campaigns.<\/p>\n\n\n\n<p>A BusinessTech marketing package is the ideal way to start the year strong and position your company for success \u2013 and that process begins now.<\/p>\n\n\n\n<p>Our marketing team will also handle every part of the process, ensuring you enjoy maximum ROI and lay a strong foundation for 2027.<\/p>\n\n\n\n<p>This includes writing and designing content as needed, managing display banners and homepage takeovers, and producing podcast interviews and review videos.<\/p>\n\n\n\n<p>Below is a list of the advertising solutions we offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sponsored articles and social media promotions<\/strong><\/li>\n\n\n\n<li><strong>Review<\/strong> <strong>videos <\/strong><\/li>\n\n\n\n<li><strong>Event coverage<\/strong><\/li>\n\n\n\n<li><strong>Display banners<\/strong><\/li>\n\n\n\n<li><strong>Homepage and category takeovers<\/strong><\/li>\n\n\n\n<li><strong>Dedicated mailers<\/strong><\/li>\n<\/ul>\n\n\n\n<p>These solutions can be used in any combination, allowing you to book a marketing package that best suits your company\u2019s needs.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Africa\u2019s top companies choose BusinessTech to ensure their marketing reaches the right audience.<\/p>\n","protected":false},"author":57,"featured_media":883935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2121179772650713333","_sma_facebook_post_id":"191437357620492_2271667173653681","_sma_instagram_post_id":"","_sma_x_attempts":1,"footnotes":""},"categories":[10459],"tags":[26018,1568,9982],"class_list":["post-883933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-26018","tag-advertising","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/883933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=883933"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/883933\/revisions"}],"predecessor-version":[{"id":884034,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/883933\/revisions\/884034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/883935"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=883933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=883933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=883933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}