{"id":9400,"date":"2012-04-16T00:01:14","date_gmt":"2012-04-15T22:01:14","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=9400"},"modified":"2012-11-14T17:58:40","modified_gmt":"2012-11-14T15:58:40","slug":"making-money-from-free-adsl-data","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/9400\/making-money-from-free-adsl-data\/","title":{"rendered":"Making money from free ADSL data"},"content":{"rendered":"

FNB<\/a> Connect announced last week that it will be increasing the free monthly ADSL data to 5GB per user from Tuesday, 8 May 2012.<\/p>\n

However, FNB is not the only company offering free ADSL<\/a> data bundles to consumers. Many Internet service providers (ISPs) including Afrihost<\/a>, Vox Telecom<\/a> and Cybersmart <\/a>are providing free ADSL data to their customers.<\/p>\n

FNB\u2019s strategy is clearly to add value to their high-end banking clients by \u201cmaking access to the internet and online banking platforms, either free or more affordable\u201d.<\/p>\n

Of course, selling ADSL data at a profit is the core business of many ISPs, raising questions what kind of business model is behind the decision to give accounts away for free.<\/p>\n

Vox Telecom CEO, Douglas Reed<\/a> explained that the idea behind their free ADSL data product is to provide a variety of value-added Internet services, for which one requires a broad section of the market to have access to the Internet.<\/p>\n

Reed said that their strategy of providing free ADSL data is working well to achieve their goals.<\/p>\n

Cybersmart MD, Laurie Fialkov<\/a> said that the “freemium” model is a well-known internet strategy. \u201cYou give something free in the hope that you can sell the customer the premium product at a fee,\u201d explained Fialkov.<\/p>\n

Fialkov said that their model is based on customers purchasing an ADSL access line from them, which creates a viable business model for the company.<\/p>\n

Related articles<\/strong><\/p>\n

Lower ADSL IPC rates to boost ISP profitability<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Many service providers are offering free ADSL accounts to consumers, raising questions whether it is a good business decision<\/p>\n","protected":false},"author":2,"featured_media":8108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[79,2299,63,26,437,62],"class_list":["post-9400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-adsl","tag-cybermart","tag-douglas-reed","tag-headline","tag-laurie-fialkov","tag-vox-telecom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/9400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=9400"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/9400\/revisions"}],"predecessor-version":[{"id":26574,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/9400\/revisions\/26574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/8108"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=9400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=9400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=9400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}