{"id":94487,"date":"2015-07-29T20:30:44","date_gmt":"2015-07-29T18:30:44","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=94487"},"modified":"2015-07-29T17:40:42","modified_gmt":"2015-07-29T15:40:42","slug":"the-most-popular-brands-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/94487\/the-most-popular-brands-in-south-africa\/","title":{"rendered":"The most popular brands in South Africa"},"content":{"rendered":"

The Ask Africa ICON brands survey has listed Koo Baked Beans as the most-loved brand in the country, with Nokia and MTN two of the\u00a0most popular tech products in\u00a0South Africa.<\/p>\n

Koo Baked Beans’ number one spot was a first for the brand, which started in third position in 2010.<\/p>\n

Huletts Sugar came second, All Gold Tomato sauce third, Coca Cola fourth, and McCain Frozen Chips and Potato Products fifth.<\/p>\n

“The local retail environment is becoming increasingly challenging – according to StatsSA, retail sales in May 2015 grew by 2.4% year-on-year, which is below expectations,” said Ask Afrika.<\/p>\n

“The average South African household spends 12.8% of their income on food and non-alcoholic beverages. This in combination with spending on housing, water, and electricity totals nearly 50% of the entire household spend.”<\/p>\n

As a result of tougher economic conditions, Ask Afrika noted that its Icon Brands survey revealed brand loyalty was on a downward trajectory this year.<\/p>\n

“(This was) largely because consumers consume brands they are loyal to less frequently due to economic and lifestyle pressures.”<\/p>\n

\"South<\/a>

South Africa’s favourite brand in 2015<\/p><\/div>\n

The ICON\u00a0results are based on a nationally-representative random sample of 15,690 consumers who were surveyed by Ask Afrika, representing over 23.3 million adult South African consumers.<\/p>\n

The data was weighted using Statistics South Africa\u2019s mid-year population estimates and audited by BDO and Dr Ariana Neethling.<\/p>\n

In 2014’s survey, 34 South African brands made it across the ranking threshold – this year, only 28 brands made the cut.<\/p>\n

The food product category dominates the 2015 top 10, but the list saw newcomers in Bostik in seventh place, up from 14th position in 2014, as well as Mugg & Bean in 10th position, having achieved 11th place last year.<\/p>\n

South Africans showed their love for consumables in 2015, with Drinks the leading industry category, followed by Restaurants and Fast Foods.<\/p>\n

Overall top 20 brands<\/h3>\n
\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/th>\nBrand<\/th>\nCategory<\/th>\n<\/tr>\n
1<\/td>\nKoo Baked Beans<\/td>\nTinned food<\/td>\n<\/tr>\n
2<\/td>\nHuletts Sugar<\/td>\nSugar and sweeteners<\/td>\n<\/tr>\n
3<\/td>\nAll Gold Tomato Sauce<\/td>\nCondiments and sauces<\/td>\n<\/tr>\n
4<\/td>\nCoca Cola<\/td>\nNon-alcoholic beverages<\/td>\n<\/tr>\n
5<\/td>\nMcCain<\/td>\nFrozen potato products<\/td>\n<\/tr>\n
6<\/td>\nAlbany<\/td>\nBread<\/td>\n<\/tr>\n
7<\/td>\nBostik<\/td>\nAdhesives<\/td>\n<\/tr>\n
8<\/td>\nNokia<\/td>\nCellphone brands<\/td>\n<\/tr>\n
9<\/td>\nKFC<\/td>\nFast food<\/td>\n<\/tr>\n
10<\/td>\nMugg & Bean<\/td>\nCoffee \/ sandwich bars<\/td>\n<\/tr>\n
11<\/td>\nRobertson’s<\/td>\nHerbs and spices<\/td>\n<\/tr>\n
12<\/td>\nColgate<\/td>\nToothpaste<\/td>\n<\/tr>\n
13<\/td>\nBlack Cat Peanut Butter<\/td>\nSpreads<\/td>\n<\/tr>\n
14<\/td>\nDuracell Batteries<\/td>\nBatteries<\/td>\n<\/tr>\n
15<\/td>\nSunlight washing liquid<\/td>\nDishwashing detergents<\/td>\n<\/tr>\n
16<\/td>\nJC Le Roux sparkling wine<\/td>\nAlcoholic drinks (Wine)<\/td>\n<\/tr>\n
17<\/td>\nGillette<\/td>\nRazors (electric)<\/td>\n<\/tr>\n
18<\/td>\nNulaid<\/td>\nEggs<\/td>\n<\/tr>\n
19<\/td>\nNestle Cerelac<\/td>\nBaby food<\/td>\n<\/tr>\n
20<\/td>\nMTN<\/td>\nTelecommunications<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n

In terms of category winners, there were winners in over 160 categories covered by Ask Afrika, including South Afirca’s most popular beer (Castle Lite), filling station (Engen), courier service (Postnet), and condom brand (Lover’s Plus).<\/p>\n

\"Nokia<\/a>

South Africa’s favourite tech brand<\/p><\/div>\n

Below are South Africa’s favourite tech, entertainment, and banking\/financial brands.<\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Category<\/th>\nBrand<\/th>\n<\/tr>\n
Banking<\/td>\nAbsa<\/td>\n<\/tr>\n
Cellphone<\/td>\nNokia<\/td>\n<\/tr>\n
Cinema<\/td>\nSter Kinekor<\/td>\n<\/tr>\n
Gaming Console<\/td>\nSony PlayStation<\/td>\n<\/tr>\n
Internet Service Provider<\/td>\nVodacom<\/td>\n<\/tr>\n
Long-term insurer<\/td>\nOld Mutual<\/td>\n<\/tr>\n
Motor vehicle<\/td>\nToyota<\/td>\n<\/tr>\n
PC<\/td>\nAcer<\/td>\n<\/tr>\n
Short-term insurer<\/td>\nAA<\/td>\n<\/tr>\n
Tablets<\/td>\nSamsung<\/td>\n<\/tr>\n
Telecommunications<\/td>\nMTN<\/td>\n<\/tr>\n
TVs<\/td>\nLG<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n

More on\u00a0brands<\/h3>\n

Car brands that offer you the best services in South Africa<\/a><\/strong><\/p>\n

SA company among best 500 brands in the world<\/a><\/strong><\/p>\n

Most valuable banking brands in South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Ask Africa ICON brands survey has listed the most popular brands in the country – including the most-loved tech, financial, and entertainment brands.<\/p>\n","protected":false},"author":10,"featured_media":7429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6838,8500,26],"class_list":["post-94487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-ask-afrika","tag-brands","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/94487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=94487"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/94487\/revisions"}],"predecessor-version":[{"id":94503,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/94487\/revisions\/94503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/7429"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=94487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=94487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=94487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}