{"id":94775,"date":"2015-08-01T15:00:45","date_gmt":"2015-08-01T13:00:45","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=94775"},"modified":"2015-07-31T19:20:29","modified_gmt":"2015-07-31T17:20:29","slug":"emoji-are-a-big-deal-are-you-using-them-right","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/94775\/emoji-are-a-big-deal-are-you-using-them-right\/","title":{"rendered":"Emoji are a big deal &#8211; are you using them right?"},"content":{"rendered":"<p>Emoji, the cutesy images that litter the text messages of kids, teens and the young at heart, have quickly risen to become pop culture icons &#8211; and businesses have taken note.<\/p>\n<p>Some business applications of emoji have come in the form of effective campaigns to connect to the demographics that use them most &#8211; as well as some borderline silliness.<\/p>\n<p>On the effective side, brands such as McDonalds and Coca Cola have recently incorporated emoji into their advertising.<\/p>\n<p>Coca Cola went so far as to register web domains using popular emoji, and slapping the addresses onto billboards, encouraging consumers to visit (via mobile web).<\/p>\n<div id=\"attachment_94779\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/emoji-board.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-94779\" class=\"size-full wp-image-94779\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/emoji-board.png\" alt=\"Coca Cola emoji billboard\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/emoji-board.png 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/emoji-board-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-94779\" class=\"wp-caption-text\">Coca Cola emoji billboard<\/p><\/div>\n<p>On the sillier side of things, in June, ahead of the 2016 Chevrolet Cruse, GM issued a press release composed entirely of emoji.<\/p>\n<p>Remarkably, when read alongside the translation (using actual words), the initial press statement made a bizarre kind of sense.<\/p>\n<p>Then there&#8217;s the matter of Sony securing the rights to <a href=\"http:\/\/www.theverge.com\/2015\/7\/22\/9014531\/sony-emoji-movie-best-screenplay-oscar-golden-globe-mtv-moon-man\" target=\"_blank\">make an emoji movie<\/a>.<\/p>\n<p>Silliness aside, Research conducted by The Atlantic found that 76% of all adults make use of emoji, and the practice has\u00a0quickly slipped into the workplace &#8211; where millennials are now one of the biggest generations in the workforce.<\/p>\n<p>According to socio-linguist, Lauren Collister, both emoji and emoticons (text-based emotes such as <strong>\u00af\\_(\u30c4)_\/\u00af<\/strong>) are revolutionizing language.<\/p>\n<p>Specifically, in emails, emoji act as discourse particles \u2014 a word that has no semantic meaning but adds intention to a statement.<\/p>\n<p>Other studies agreed, finding that the use of emoji wasn&#8217;t necessarily used to convey emotion, but rather as signal of tone: to mark jokes, or soften or strengthen statements that could be easily misread.<\/p>\n<p>And as communications between people, companies and clients increasingly moves to a more informal online space (away from cold, toneless emails), the use of emoji is expected to increase even more.<\/p>\n<h3 class=\"my-4\">Beyond business<\/h3>\n<p>Outside of these practical applications, however, it is not uncommon to find massive (if not excessive) use of emoji in casual conversations over social media and messaging apps.<\/p>\n<p>Rather humorously, certain emoji have taken on a whole new meaning of their own, beyond their original intent.<\/p>\n<p>Here are 10 popular emoji (ranked from most used) which you may see crop up in conversation\u00a0&#8211; which\u00a0may not mean what you think they do (so be careful using them in emails).<\/p>\n<h3 class=\"my-4\">Person with folded hands<\/h3>\n<div class=\"bt_table\">\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" cellspacing=\"0\" cellpadding=\"6\">\n<tbody>\n<tr>\n<td><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Praying.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-94793 alignleft\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Praying.png\" alt=\"Praying\" width=\"128\" height=\"128\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Praying.png 128w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Praying-50x50.png 50w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/a><\/td>\n<td>This emoji depicts hands folded together as to pray or to apologize.This emoji is often split between its intended use (to pray) and being used to show a high-five. This ambiguity means you&#8217;ll need to double check to see if someone sent it in sorrow or regret, or in celebration.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h3 class=\"my-4\">New moon face<\/h3>\n<div class=\"bt_table\">\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" cellspacing=\"0\" cellpadding=\"6\">\n<tbody>\n<tr>\n<td><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/New-moon-face.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-94791 alignleft\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/New-moon-face.png\" alt=\"New moon face\" width=\"128\" height=\"128\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/New-moon-face.png 128w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/New-moon-face-50x50.png 50w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/a><\/td>\n<td>The new moon face is simply a depiction of a dark moon, personified.This is a bit of a weird one. The new moon fills a &#8216;creepy&#8217; or &#8216;awkward&#8217; role in conversation, often filling an &#8216;awkward silence&#8217; gap. It is also known by some as the &#8216;molester moon&#8217;, adding to its creepiness factor.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h3 class=\"my-4\">Smirking face<\/h3>\n<div class=\"bt_table\">\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" cellspacing=\"0\" cellpadding=\"6\">\n<tbody>\n<tr>\n<td><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Smirk.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-94799 alignleft\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Smirk.png\" alt=\"Smirk\" width=\"128\" height=\"128\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Smirk.png 128w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Smirk-50x50.png 50w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/a><\/td>\n<td>The emoji depicts a half-smile smirk, meant to depict smugness or scorn.While not far off, most users opt to use this emoji to depict a level of &#8216;naughtiness&#8217;, akin to a &#8216;knowing smile&#8217;. Use is also often associated with flirtation.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h3 class=\"my-4\">Information Desk person<\/h3>\n<div class=\"bt_table\">\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" cellspacing=\"0\" cellpadding=\"6\">\n<tbody>\n<tr>\n<td><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Information-help.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-94789 alignleft\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Information-help.png\" alt=\"Information help\" width=\"128\" height=\"128\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Information-help.png 128w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Information-help-50x50.png 50w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/a><\/td>\n<td>The emoji depicts an information desk helper, and is supposed to indicate information or help answering a question.However, the character has become synonymous with sass, and coupled with the painting nails emoji, indicates a &#8216;devil may care&#8217; or &#8216;haters gonna hate&#8217; attitude.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h3 class=\"my-4\">Person Bowing<\/h3>\n<div class=\"bt_table\">\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" cellspacing=\"0\" cellpadding=\"6\">\n<tbody>\n<tr>\n<td><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Bowing.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-94781 alignleft\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Bowing.png\" alt=\"Bowing\" width=\"128\" height=\"128\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Bowing.png 128w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Bowing-50x50.png 50w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/a><\/td>\n<td>The emoji depicts a character bowing deeply as a sign of gratitude.However, because the bowing action is not clear, the character is often used to indicate a hug, for whenever a hug needs to be conveyed.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h3 class=\"my-4\">Raising hands in celebration<\/h3>\n<div class=\"bt_table\">\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" cellspacing=\"0\" cellpadding=\"6\">\n<tbody>\n<tr>\n<td><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Celebration.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-94783 alignleft\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Celebration.png\" alt=\"Celebration\" width=\"128\" height=\"128\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Celebration.png 128w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Celebration-50x50.png 50w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/a><\/td>\n<td>The emoji depicts hands raised up in celebration, used to convey joy.However it is often used to convey quite the opposite &#8211; hands in the air to mark &#8220;I&#8217;m done with this&#8221;, or sometimes to in the manner of &#8220;preach!&#8221; showing passionate agreement.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h3 class=\"my-4\">Relieved face<\/h3>\n<div class=\"bt_table\">\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" cellspacing=\"0\" cellpadding=\"6\">\n<tbody>\n<tr>\n<td><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Relief.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-94795 alignleft\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Relief.png\" alt=\"Relief\" width=\"128\" height=\"128\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Relief.png 128w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Relief-50x50.png 50w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/a><\/td>\n<td>An emoji that is showing relief, with closed peaceful eyes, and a small smile.While the emoji looks happy, it mostly looks happy with itself, and is thus used to convey a smug attitude.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h3 class=\"my-4\">Mizaru<\/h3>\n<div class=\"bt_table\">\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" cellspacing=\"0\" cellpadding=\"6\">\n<tbody>\n<tr>\n<td><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/See-no-evil.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-94797 alignleft\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/See-no-evil.png\" alt=\"See no evil\" width=\"128\" height=\"128\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/See-no-evil.png 128w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/See-no-evil-50x50.png 50w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/a><\/td>\n<td>One of the three wise monkeys, named Mizaru, used to convey &#8220;see no evil&#8221;.The monkey looks pretty embarassed, and as such is used to show how embarrassed you are in any given situation. While , Iwazuru (speak no evil) and Kikazuru (hear no evil) are also commonly used to convey the same thing.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h3 class=\"my-4\">Eggplant\/Corn\/Banana<\/h3>\n<div class=\"bt_table\">\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" cellspacing=\"0\" cellpadding=\"6\">\n<tbody>\n<tr>\n<td><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Eggplant.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-94787 alignleft\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Eggplant.png\" alt=\"Eggplant\" width=\"128\" height=\"128\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Eggplant.png 128w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Eggplant-50x50.png 50w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/a><\/td>\n<td>These emoji are meant to be exactly what they are: various foods.Since Instagram moved to block certain sexual words from searches, users have increasingly started using these emoji to depict general x-rated content. The phallic nature of the foods presented have always made them prime targets for use in this way.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h3 class=\"my-4\">Dancer<\/h3>\n<div class=\"bt_table\">\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" cellspacing=\"0\" cellpadding=\"6\">\n<tbody>\n<tr>\n<td><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Dancer.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-94785 alignleft\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Dancer.png\" alt=\"Dancer\" width=\"128\" height=\"128\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Dancer.png 128w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/07\/Dancer-50x50.png 50w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/a><\/td>\n<td>An emoji showing a person dancing to music.This emoji is often used to express excitement, celebration or getting ready to party. It&#8217;s best used in three or more, because no one likes to party alone.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h3 class=\"my-4\">More on mobile<\/h3>\n<p><strong><a title=\"Permalink to Most common excuses for using mobile devices while driving\" href=\"http:\/\/businesstech.co.za\/news\/general\/94117\/most-common-excuses-for-using-mobile-devices-while-driving\/\" rel=\"bookmark\">Most common excuses for using mobile devices while driving<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to City of Cape Town to auction off impounded mobile phones\" href=\"http:\/\/businesstech.co.za\/news\/government\/93729\/city-of-cape-town-to-auction-off-impounded-mobile-phones\/\" rel=\"bookmark\">City of Cape Town to auction off impounded mobile phones<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Best and worst mobile phones in South Africa\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/93250\/best-and-worst-mobile-phones-in-south-africa\/\" rel=\"bookmark\">Best and worst mobile phones in South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emoji, the cutesy images that litter the text messages of kids, teens and the young at heart, have quickly risen to become pop culture icons &#8211; and businesses have taken note.<\/p>\n","protected":false},"author":10,"featured_media":94777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[34],"tags":[10235,26],"class_list":["post-94775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-emoji","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/94775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=94775"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/94775\/revisions"}],"predecessor-version":[{"id":94813,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/94775\/revisions\/94813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/94777"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=94775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=94775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=94775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}