Following MyBroadband\u2019s survey on\u00a0the entertainment preferences of tech-savvy individuals, the news provider asked MultiChoice whether it plans to introduce genre-specific packages.<\/p>\n
MultiChoice, owned by Naspers, is a pay-media company which offers it’s DStv satellite service both locally and across the African continent.<\/p>\n
The company’s sports service, SuperSport, is renowned for providing world class coverage, with many subscribers calling for a sports only package.<\/p>\n
Read: Why DStv is worth the money<\/a><\/strong><\/p>\n MyBroadband asked the group if subscribers could obtain\u00a0a SuperSport-only package, or a premium entertainment package without sport.<\/p>\n \u201cWe understand that some of our customers are of the view that they\u2019d save money if they could choose a genre-specific package like sport, or put together their own package with only the channels they want. Unfortunately, this view is incorrect,\u201d said MultiChoice.<\/p>\n The company said a large portion of its\u00a0costs are from the acquisition of the rights to broadcast live sports games, and premium entertainment content.<\/p>\n \u201cAcquiring these rights is extremely expensive,\u201d said MultiChoice.<\/p>\n It said\u00a0its business model was structured on the basis of a number of pre-determined packages.<\/p>\n Bundling channels into packages gave subscribers the benefits of economies of scale, it said, since the costs of acquiring content were spread across many customers on many packages.<\/p>\n \u201cIn this way, we are able to offer customers a wide range of channels, with the variety they seek, at various price points which are attractive and affordable to a variety of potential customers.\u201d<\/p>\n It said\u00a0this is the standard business model internationally for pay TV, and was\u00a0the most effective way of meeting\u00a0consumer demand for sport and entertainment, at the lowest possible cost.<\/p>\n \u201cOffering a genre-specific package (for example sport) will actually end up costing the customer more than the current subscription for the Premium package,\u201d said MultiChoice.<\/p>\n DStv prices \u2013 are we getting shafted?<\/span><\/strong><\/a><\/p>\nContent rights extremely expensive: MultiChoice<\/h3>\n
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