Cell C has seen a “massive increase” in market share in South Africa, according to JSE-listed telco firm Blue Label Telecom.<\/p>\n
Blue Label is a distribution provider of SIM cards for the major operators in SA.<\/p>\n
In previous years, Blue Label Telecom reported figures breaking down\u00a0the South African mobile market – showing market share among the country’s top mobile operators.<\/p>\n
However, following feedback from the networks, the group said it has stopped the reports.<\/p>\n
Joint CEO Brett Levy did give an overview of the local market, though, saying that “there has definitely been a massive increase in Cell C.”<\/p>\n
He said Vodacom has maintained its share with strong products over the past 12 months. Vodacom is South Africa’s biggest mobile operator by subscribers and market share.<\/p>\n
“The one struggling is MTN. They need to get back on the right track. I really don’t think they are going anywhere,” he said.<\/p>\n
At the end of 2014, Cell C’s subscriber base was around 18 million, though more recent reports peg the group’s numbers at over 20 million.<\/p>\n
In its report for the half-year to\u00a0the end of November 2014, Blue Label noted that MTN had lost as much as 2% of market share to Cell C.<\/p>\n
Read:\u00a0SA mobile subscribers: Vodacom vs MTN vs Cell C vs Telkom<\/a><\/strong><\/p>\n In the first quarter of 2015, MTN recorded losing 35,000 subscribers in South Africa (a loss of 0.1% to 28 million).<\/p>\n MTN recently appointed a new chief executive for its South African operation, having endured a slide in earnings in recent times.<\/p>\n “MTN has lost direction, but you won’t keep them down for long,” said Levy.<\/p>\n Edgars and Blue Label team for mobile and tech stores<\/a><\/strong><\/p>\n Telkom interested in buying Cell C: report<\/a><\/strong><\/p>\nMore on mobile in SA<\/h3>\n