{"id":9687,"date":"2012-04-13T00:33:27","date_gmt":"2012-04-12T22:33:27","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=9687"},"modified":"2012-04-13T16:00:06","modified_gmt":"2012-04-13T14:00:06","slug":"how-sa-mobile-firms-compare-on-social-networks","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/9687\/how-sa-mobile-firms-compare-on-social-networks\/","title":{"rendered":"How SA mobile firms compare on social networks"},"content":{"rendered":"

When it comes to activity and general presence on major social media platforms, Vodacom<\/a> leads SA mobile operators with its activity on Facebook<\/a>, Twitter<\/a> and YouTube<\/a>.<\/p>\n

Vodacom has accumulated more than 42,000 followers on two Twitter accounts, and is also popular on Facebook with more than 152,000 likes.<\/p>\n

A global take<\/strong><\/p>\n

When looking globally, with more than 627 million subscribers, China Mobile is the largest operator in the world, but it does not have a Twitter account.<\/p>\n

Singtel<\/a>, with more than 415 million subscribers, has a Twitter account with 1,515 followers but is yet to tweet.<\/p>\n

The world\u2019s third largest mobile player, Vodafone<\/a>, has 39,814 followers on Twitter for its UK account, but then its associate operators in Italy and Egypt, for example, boast 143,513 and 103,433 respectively.<\/p>\n

Airtel India<\/a> has 11,528 Twitter followers at last count.<\/p>\n

Orange<\/a> has 8,203 followers, with Orange Business at 16,693.<\/p>\n

China Mobile also has almost zero presence on Facebook, while Singtel has 108,887 likes. Airtel India has a little over one million likes on Facebook.<\/p>\n

The local figures<\/strong><\/p>\n

BusinessTech has provided the following brief insights into the popularity of SA-based operators on key social networks:<\/p>\n

Twitter<\/strong><\/p>\n

\n\n\n\n\n\n\n\n\n
Company<\/strong><\/span><\/th>\nTwitter handle<\/strong><\/span><\/th>\nTweets<\/strong><\/span><\/th>\nFollowing<\/strong><\/th>\nFollowers<\/strong><\/span><\/th>\n<\/tr>\n
Vodacom<\/strong><\/th>\n@vodacom<\/td>\n12,942<\/td>\n4,029<\/td>\n32,695<\/td>\n<\/tr>\n
8ta<\/strong><\/th>\n@8tada<\/td>\n4,788<\/td>\n1,359<\/td>\n12,887<\/td>\n<\/tr>\n
Vodacom Support<\/strong><\/th>\n@Vodacom111<\/td>\n44,541<\/td>\n7,005<\/td>\n10,260<\/td>\n<\/tr>\n
MTN<\/strong><\/th>\n@MTNSouthAfrica<\/td>\n7,133<\/td>\n1,948<\/td>\n10,243<\/td>\n<\/tr>\n
Cell C<\/strong><\/th>\n@CellC<\/td>\n7,498<\/td>\n728<\/td>\n7,244<\/td>\n<\/tr>\n
Virgin Mobile<\/strong><\/th>\n@virginmobilesa<\/td>\n1,503<\/td>\n456<\/td>\n1,057<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Facebook<\/strong><\/p>\n

\n\n\n\n\n\n\n\n
Company<\/strong><\/th>\nLikes<\/strong><\/th>\nTalking about this<\/strong><\/th>\n<\/tr>\n
Vodacom<\/strong><\/th>\n152,407<\/td>\n12,312<\/td>\n<\/tr>\n
Ayoba MTN<\/strong><\/th>\n21,632<\/td>\n1,024<\/td>\n<\/tr>\n
8ta<\/strong><\/th>\n35,990<\/td>\n950<\/td>\n<\/tr>\n
Cell C<\/strong><\/th>\n40,298<\/td>\n354<\/td>\n<\/tr>\n
Virgin Mobile<\/strong><\/th>\n5,705<\/td>\n62<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

YouTube<\/strong><\/p>\n

\n\n\n\n\n\n\n\n
Company<\/strong><\/th>\nChannel name<\/strong><\/th>\nSubscribers<\/strong><\/th>\nVideo views<\/strong><\/th>\n<\/tr>\n
Vodacom<\/strong><\/th>\nVodacomTV<\/td>\n599<\/td>\n386,568<\/td>\n<\/tr>\n
Virgin Mobile<\/strong><\/th>\nVirgin Mobile Video (Global)<\/td>\n533<\/td>\n301,023<\/td>\n<\/tr>\n
MTN<\/strong><\/th>\nMTNLOADED<\/td>\n90<\/td>\n206,216<\/td>\n<\/tr>\n
Cell C<\/strong><\/th>\nCell C Web<\/td>\n141<\/td>\n204,527<\/td>\n<\/tr>\n
8ta<\/strong><\/th>\n8tada channel<\/td>\n17<\/td>\n15,286<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Related articles<\/strong><\/p>\n

Can mobile operators win big with social messaging?<\/strong><\/a><\/p>\n

SA mobile social networks boast impressive numbers<\/strong><\/a><\/p>\n

Social media: business metrics that matter<\/strong><\/a><\/p>\n

Social media is connecting the world<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Vodacom leads SA mobile operators when it comes to activity and its general presence on major social media platforms like Facebook, Twitter and YouTube.<\/p>\n","protected":false},"author":9,"featured_media":8070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[42,1874,45,26,28,653,2339,93,77,27,737,1246],"class_list":["post-9687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-cell-c","tag-china-mobile","tag-facebook","tag-headline","tag-mtn","tag-orange","tag-singtel","tag-twitter","tag-virgin-mobile","tag-vodacom","tag-vodafone","tag-youtube"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/9687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=9687"}],"version-history":[{"count":11,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/9687\/revisions"}],"predecessor-version":[{"id":9701,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/9687\/revisions\/9701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/8070"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=9687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=9687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=9687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}