{"id":98469,"date":"2015-09-15T15:00:29","date_gmt":"2015-09-15T13:00:29","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=98469"},"modified":"2015-09-15T15:01:59","modified_gmt":"2015-09-15T13:01:59","slug":"south-africas-most-valuable-brands-2","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/98469\/south-africas-most-valuable-brands-2\/","title":{"rendered":"South Africa’s most valuable brands"},"content":{"rendered":"

Banks and mobile operators feature predominantly among the top rated brands in South Africa.<\/p>\n

Brand South Africa and Brand Finance Africa published a third annual study of the Top 50 corporate brands in the country, which are valued at approximately R1.5 trillion.<\/p>\n

MTN retained its leading position as the most valuable brand in the country, followed by Vodacom and Sasol.<\/p>\n

Woolworths and FNB were also among the top performers for the 2014\/15 year.<\/p>\n

“Significantly, an analysis of the top 10 corporate brands is that nine of these operate in knowledge intensive sectors \u2013 in the telecommunications, banking and oil and gas sectors,” the report said.<\/p>\n

Brand Finance calculates brand value using the Royalty Relief approach. This approach involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.<\/p>\n

 <\/p>\n

Top 20 most valuable brands in South Africa<\/h3>\n
\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/th>\nBrand<\/th>\nEnterprise Value (ZAR m)<\/th>\nBrand Value (ZAR m)<\/th>\nBV\/EV<\/th>\n<\/tr>\n
1<\/td>\nMTN<\/td>\n382 718<\/td>\n54 027<\/strong><\/td>\n14%<\/td>\n<\/tr>\n
2<\/td>\nVodacom<\/td>\n227 042<\/td>\n20 029<\/strong><\/td>\n9%<\/td>\n<\/tr>\n
3<\/td>\nSasol<\/td>\n291 057<\/td>\n18 232<\/strong><\/td>\n6%<\/td>\n<\/tr>\n
4<\/td>\nStandard Bank<\/td>\n112 949<\/td>\n17 506<\/strong><\/td>\n15%<\/td>\n<\/tr>\n
5<\/td>\nFNB<\/td>\n152 756<\/td>\n14 496<\/strong><\/td>\n9%<\/td>\n<\/tr>\n
6<\/td>\nWoolworths<\/td>\n\u00a062 721<\/td>\n14 396<\/strong><\/td>\n23%<\/td>\n<\/tr>\n
7<\/td>\nNedbank<\/td>\n\u00a0103 020<\/td>\n12 235<\/strong><\/td>\n12%<\/td>\n<\/tr>\n
8<\/td>\nAbsa<\/td>\n\u00a069 037<\/td>\n10 857<\/strong><\/td>\n16%<\/td>\n<\/tr>\n
9<\/td>\nInvestec<\/td>\n\u00a087 688<\/td>\n10 155<\/strong><\/td>\n12%<\/td>\n<\/tr>\n
10<\/td>\nMediclinic<\/td>\n\u00a0128 728<\/td>\n10 072<\/strong><\/td>\n8%<\/td>\n<\/tr>\n
11<\/td>\nMultichoice<\/td>\n\u00a0319 393<\/td>\n9 710<\/strong><\/td>\n3%<\/td>\n<\/tr>\n
12<\/td>\nShoprite<\/td>\n\u00a041 329<\/td>\n9 547<\/strong><\/td>\n23%<\/td>\n<\/tr>\n
13<\/td>\nCastle<\/td>\n\u00a0126 914<\/td>\n9 315<\/strong><\/td>\n7%<\/td>\n<\/tr>\n
14<\/td>\nSpar<\/td>\n\u00a036 210<\/td>\n8 766<\/strong><\/td>\n24%<\/td>\n<\/tr>\n
15<\/td>\nSanlam<\/td>\n\u00a0158 629<\/td>\n8 528<\/strong><\/td>\n5%<\/td>\n<\/tr>\n
16<\/td>\nMondi<\/td>\n\u00a0157 678<\/td>\n8 322<\/strong><\/td>\n5%<\/td>\n<\/tr>\n
17<\/td>\nNetcare<\/td>\n\u00a070 489<\/td>\n8 283<\/strong><\/td>\n12%<\/td>\n<\/tr>\n
18<\/td>\nPick n Pay<\/td>\n\u00a027 693<\/td>\n7 523<\/strong><\/td>\n27%<\/td>\n<\/tr>\n
19<\/td>\nCarling Black Label<\/td>\n\u00a095 022<\/td>\n7 341<\/strong><\/td>\n8%<\/td>\n<\/tr>\n
20<\/td>\nOld Mutual<\/td>\n\u00a0157 792<\/td>\n7 288<\/strong><\/td>\n5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n

In July, The Ask Africa ICON brands survey listed Koo Baked Beans as the most-loved (popular) brand in the country, with Nokia (8th) and MTN (20th) two of the\u00a0most popular tech products in\u00a0South Africa.<\/p>\n

Huletts Sugar came second, All Gold Tomato sauce third, Coca Cola fourth, and McCain Frozen Chips and Potato Products fifth.<\/p>\n

More on brand value in South Africa<\/h3>\n

The most popular brands in South Africa<\/a><\/strong><\/p>\n

Car brands that offer you the best services in South Africa<\/a><\/strong><\/p>\n

SA company among best 500 brands in the world<\/a><\/strong><\/p>\n

Most valuable banking brands in South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Banks and mobile operators feature predominantly among the top rated brands in South Africa.<\/p>\n","protected":false},"author":10,"featured_media":39854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[76,26,949],"class_list":["post-98469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-fnb","tag-headline","tag-woolworths"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/98469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=98469"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/98469\/revisions"}],"predecessor-version":[{"id":98485,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/98469\/revisions\/98485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/39854"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=98469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=98469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=98469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}