{"id":98487,"date":"2015-09-15T19:30:11","date_gmt":"2015-09-15T17:30:11","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=98487"},"modified":"2015-09-15T17:57:19","modified_gmt":"2015-09-15T15:57:19","slug":"south-africas-best-and-worst-bank-brands","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/banking\/98487\/south-africas-best-and-worst-bank-brands\/","title":{"rendered":"South Africa\u2019s best and worst bank brands"},"content":{"rendered":"

A new report identifies which of the big five banks in South Africa commands the most valuable brand.<\/p>\n

Brand South Africa and Brand Finance Africa published its third annual study of the Top 50 corporate brands in the country, which are valued at approximately R1.5 trillion.<\/p>\n

It found Standard Bank to have the most valuable brand, ahead of FNB, Nedbank and Absa, who all featured in the top 10 brands overall.<\/p>\n

And while Capitec was seen to have the least valuable brand out of the five, featuring in 30th place overall, its value over the past 12 months has surged.<\/p>\n

“Few brands in the history of the Brand finance Top 50 Brands have achieved a 63% rise in Brand Value over the course of 12 months,” the report said.<\/p>\n

The report noted that in 2015, the bank\u2019s 2.8 million full banking clients represent 18.3% of the 15.3 million employed South Africans and its earnings stood at R2.563 billion.<\/p>\n

FNB saw a 31% swing in its brand value from 2014, while Nedbank endured a 2% slide in brand value from 2014.<\/p>\n

Most valuable banking brands in South Africa<\/h3>\n
\n
\n\n\n\n\n\n\n\n
#<\/th>\nBrand<\/th>\nEnterprise Value (ZAR m)<\/th>\nBrand Value (ZAR m)<\/th>\nBV\/EV<\/th>\n<\/tr>\n
1<\/td>\nStandard Bank<\/td>\n112 949<\/td>\n17 506<\/strong><\/td>\n15%<\/td>\n<\/tr>\n
2<\/td>\nFNB<\/td>\n152 756<\/td>\n14 496<\/strong><\/td>\n9%<\/td>\n<\/tr>\n
3<\/td>\nNedbank<\/td>\n103 020<\/td>\n12 235<\/strong><\/td>\n12%<\/td>\n<\/tr>\n
4<\/td>\nAbsa<\/td>\n69 037<\/td>\n10 857<\/strong><\/td>\n16%<\/td>\n<\/tr>\n
5<\/td>\nCapitec<\/td>\n61 213<\/td>\n3 845<\/strong><\/td>\n63%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n

Brand Finance calculates brand value using the Royalty Relief approach. This approach involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.<\/p>\n

Top 10 most valuable brands in South Africa<\/strong><\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/th>\nBrand<\/th>\nEnterprise Value (ZAR m)<\/th>\nBrand Value (ZAR m)<\/th>\nBV\/EV<\/th>\n<\/tr>\n
1<\/td>\nMTN<\/td>\n382 718<\/td>\n54 027<\/strong><\/td>\n14%<\/td>\n<\/tr>\n
2<\/td>\nVodacom<\/td>\n227 042<\/td>\n20 029<\/strong><\/td>\n9%<\/td>\n<\/tr>\n
3<\/td>\nSasol<\/td>\n291 057<\/td>\n18 232<\/strong><\/td>\n6%<\/td>\n<\/tr>\n
4<\/td>\nStandard Bank<\/td>\n112 949<\/td>\n17 506<\/strong><\/td>\n15%<\/td>\n<\/tr>\n
5<\/td>\nFNB<\/td>\n152 756<\/td>\n14 496<\/strong><\/td>\n9%<\/td>\n<\/tr>\n
6<\/td>\nWoolworths<\/td>\n62 721<\/td>\n14 396<\/strong><\/td>\n23%<\/td>\n<\/tr>\n
7<\/td>\nNedbank<\/td>\n103 020<\/td>\n12 235<\/strong><\/td>\n12%<\/td>\n<\/tr>\n
8<\/td>\nAbsa<\/td>\n69 037<\/td>\n10 857<\/strong><\/td>\n16%<\/td>\n<\/tr>\n
9<\/td>\nInvestec<\/td>\n87 688<\/td>\n10 155<\/strong><\/td>\n12%<\/td>\n<\/tr>\n
10<\/td>\nMediclinic<\/td>\n128 728<\/td>\n10 072<\/strong><\/td>\n8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n

The full report can be found here<\/a>.<\/p>\n

More on banking in SA<\/h3>\n

South Africa\u2019s most valuable brands<\/a><\/strong><\/p>\n

South Africa\u2019s best and worst banks list<\/a><\/strong><\/p>\n

Best and worst banks in SA<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A new report identifies which of the big five banks in South Africa commands the most valuable brand.<\/p>\n","protected":false},"author":10,"featured_media":44482,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[961],"tags":[29,1798,76,26,1799,499],"class_list":["post-98487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking","tag-absa","tag-capitec","tag-fnb","tag-headline","tag-nedbank","tag-standard-bank"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/98487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=98487"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/98487\/revisions"}],"predecessor-version":[{"id":98501,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/98487\/revisions\/98501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/44482"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=98487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=98487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=98487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}