{"id":9858,"date":"2012-04-20T01:09:31","date_gmt":"2012-04-19T23:09:31","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=9858"},"modified":"2013-04-12T12:29:22","modified_gmt":"2013-04-12T10:29:22","slug":"a-new-way-to-make-uncapped-adsl-work-in-sa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/telecommunications\/9858\/a-new-way-to-make-uncapped-adsl-work-in-sa\/","title":{"rendered":"A new way to make uncapped ADSL work in SA"},"content":{"rendered":"

Cybersmart<\/a> is set to launch its first uncapped ADSL<\/a> products by June, taking on established uncapped Internet service providers including MWEB<\/a>, Internet Solutions<\/a>, Afrihost<\/a> and Web Africa<\/a>.<\/p>\n

Cybersmart will not be the cheapest uncapped ADSL provider, but the company’s MD Laurie Fialkov<\/a> explains that its service will offer high quality at an affordable rate.<\/p>\n

However, offering uncapped ADSL products can be challenging, and Fialkov explained that it was only after the recent 30% wholesale IPConnect price cuts, and an investment in more hardware, that they could make the business model work.<\/p>\n

Fialkov explained that, to be competitive, all ISPs need to oversell bandwidth to end-users \u2013 also known as contending bandwidth. What this means is that a certain number of users need to share the same bandwidth.<\/p>\n

“We are planning on overselling our uncapped product at 15:1 to 20:1, which we believe is a lot better than the current products in the market,” said Fialkov.<\/p>\n

The need for fair use policies<\/strong><\/p>\n

The Cybersmart CEO explained that there are a small number of users – around 8% according to their trials – who believe the service should provide them with full speed at all times.<\/p>\n

“This means that these users try to download at full speed 24\/7, leaving inadequate bandwidth to serve the other users who share the bandwidth,” said Fialkov.<\/p>\n

The challenge, explained Fialkov, is:<\/p>\n