Outstanding January for BusinessTech
BusinessTech has had a record start to 2022, with an excellent performance in both audience reach and advertising campaigns booked.
January 2022 saw 6.4 million unique South African browsers visit BusinessTech, as verified by Narratiive and the IAB SA.
This not only makes BusinessTech the largest business news website in South Africa, but also the most influential.
The majority of BusinessTech’s readers are key decision makers in their business, and hold important roles across a range of industries.
A breakdown of BusinessTech’s monthly audience is shown below.
- Junior Management – 1,085,000
- Middle Management – 1,331,000
- Business Owner – 856,000
- Senior Management – 712,000
- CEO/Director – 131,000
Marketing campaigns
BusinessTech’s highly-influential audience makes it the perfect place for companies to advertise.
South African businesses have realised this, and have booked a record number of marketing campaigns on BusinessTech in January.
The most popular packages have been sponsored articles with social media amplification, display banners, and Business Talk interviews and sponsorships.
This trend is predicted to continue for the rest of the year, with more companies looking to capitalize on the excellent ROI that digital advertising products provide.
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