Stay relevant to your customers with always-on branding
Always-on branding on news websites helps your business to stay top of mind at all times and promotes trust in your brand.
This is according to an IAB study that uncovered three findings every marketing professional needs to know:
- Brands that advertise within news content are more likely to see increases in consumer perception or other positive attributes.
- Consumer trust in brand advertising within news increases because of associations with preferred news sources.
- Consumers are more likely to consider making a purchase after being exposed to a brand’s advertisement within their preferred news sources.
As South Africa’s largest and most influential business news website, BusinessTech offers an unrivalled opportunity for marketing professionals to achieve excellent brand exposure through its always-on display marketing campaigns.
These campaigns can include homepage takeovers, category takeovers, and run-of-site banners – all of which will be taken care of by our marketing team – who will run your campaign, optimise its performance, generate reports, and can even help you design your display banners.
Branding on BusinessTech
BusinessTech boasts a large audience comprising readers who are highly influential in terms of the purchasing decisions that are made in their businesses and households.
This is because they hold positions of authority – including roles like C-level executive, business owner, company director, and manager.
By putting your brand in front of these professionals continually, you can build a strong brand presence within the South African market.
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