Why review videos are a crucial part of a successful marketing strategy for South African businesses
Review videos are the best way to promote your latest products to a large audience of purchasing decision-makers, while educating and informing them.
This is backed up by extensive evidence, including Forrester research that found it to be 50-times easier to achieve a page one ranking on Google with video content than compared to text-based alternatives.
Furthermore, according to AimClear, video search results have a 41% higher click-through rate than text-based results – proving that video content drives engagement.
Once potential customers have found your review video, the quality of the review and production value of the video is equally important if you want to convince them to make a purchase.
A BrightLocal survey that found nearly 50% of consumers trust high-quality online reviews as much as personal recommendations from friends and family.
This evidence shows that review videos should form a core part of a South African company’s marketing strategy.
BusinessTech review videos
BusinessTech is South Africa’s leading business news website and is trusted by millions of South Africans as a source of reliable news and insights.
One of our popular marketing services is the production and promotion of review videos – which position your products favourably in the eyes of our audience.
A review video package with BusinessTech includes:
- Professional production, shooting, and editing of your video.
- Professional scriptwriting and storyboard creation.
- Video promotions on BusinessTech, YouTube, Twitter, Facebook, Instagram, and TikTok.
- Original video file shared – with no usage restrictions.
Our marketing team will manage every part of your review video campaign, too, including performance optimisations and reporting.
Click here to contact the BusinessTech marketing team, and watch an example of BusinessTech’s high-quality review videos, below:
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