OUTsurance expands global footprint with United Rugby Championship match official sponsorship
KT United Rugby Championship, Parc y Scarlets, Llanelli, Wales 27/9/2025 Scarlets vs Munster A view of OUTsurance Referee kit branding Credit ©INPHO/Ben Brady
OUTsurance has announced an expanded partnership with the United Rugby Championship (URC), marking a significant milestone in the company’s international growth strategy.
This move follows the successful launch of OUTsurance Ireland and signals the insurer’s commitment to supporting sport development across both hemispheres.
The URC, widely regarded as one of the most competitive club rugby leagues globally, underwent a major transformation in 2021 when the Pro14 welcomed four South African teams.
The inclusion of these teams elevated the league’s intensity and global appeal.
This cross-hemisphere merger has positioned the URC as a premier global rugby competition bringing together 16 teams from five powerhouses – Ireland, South Africa, Wales, Italy, and Scotland – making it a strategic platform for OUTsurance to extend its long-standing support for match officials.
A decade of backing fair play
Since 2015, OUTsurance has invested in the development of senior South African rugby match officials, sponsoring kits and match official development.
In 2019, the programme expanded to include school and club-level referees, promoting safe and fair play among young athletes.
The company’s commitment to sport development broadened further in 2024 with a partnership with South African Schools Netball (SASN), providing attire for nearly 3,000 accredited umpires.
In early 2025, OUTsurance became the official sponsor of umpire kits for the South African Hockey Association, supporting officials at school, club, and national levels.
‘It’s an honour to be associated with South African match officials — and now the URC as well’ said Danie Matthee, CEO of OUTsurance South Africa.
‘We look forward to similar opportunities in the future and to expand our support for fair play and sport development.’
Strategic alignment with international growth
The expansion into the URC aligns with OUTsurance’s broader international ambitions, particularly following the launch of its Irish operations in 2024.
The insurer has gained traction among Irish consumers, and the URC sponsorship offers a unique opportunity to reinforce brand visibility and values in key northern hemisphere markets.
Match officials — often overlooked — play a critical role in maintaining the integrity of sport. By sponsoring them, OUTsurance is investing in the professionalism, fairness, and safety of the game.
A bold new chapter
As the new URC season kicks off, match officials across South Africa and Europe will take to the field in OUTsurance-branded kits, featuring the company’s distinctive green and purple colours.
This visible presence underscores OUTsurance’s commitment to the spirit of the game — and to the people who uphold it.
With this partnership, OUTsurance continues to champion fair play, support grassroots development, and build a meaningful presence in international markets.
Disclaimers:
OUTsurance and OUTsurance Life are licensed insurers and FSPs. Ts, Cs and limits apply.
OUTsurance DAC trading as OUTsurance is regulated by the Central Bank of Ireland. Car and home insurance is underwritten by OUTsurance DAC.
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