Build trust in your business by advertising on BusinessTech
BusinessTech marketing campaigns are the best way for your company to reach and build trust with your target audience.
This is thanks to BusinessTech being South Africa’s largest and most influential business news website, with 5.3 million monthly readers.
Advertising on BusinessTech lets your company reach this influential audience, build trust in your products, and ensure every marketing campaign delivers high ROI.
This is relevant whether you’re promoting a new product or service, running a massive sale, or building brand awareness through thought leadership.
Additionally, the focused nature of BusinessTech marketing campaigns ensures your message reaches the South Africans who hold the purchasing power in their homes and businesses.
This is thanks to BusinessTech’s monthly readership boasting business decision-makers, including:
- 131,000 – C-levels/Directors
- 856,000 – Business Owners
- 712,000 – Senior Managers
- 2.4 million – Junior/Middle Managers
The majority of these readers hold substantial influence at their homes and in the businesses where they work, making them the ideal audience for your marketing campaign.
BusinessTech marketing campaigns
BusinessTech marketing campaigns can be tailored to your company’s unique needs, offering a wide range of advertising solutions to help you connect with South African decision-makers.
Our advertising solutions include:
- Sponsored articles – Dedicated articles to highlight your best deals and products to BusinessTech’s audience.
- Reviews – Videos that promote key products to potential customers.
- Display banners – Consistent advertising for your brand.
- Homepage and category takeovers – Position your advertising in areas of high traffic on BusinessTech, increasing engagement.
- Dedicated mailers – Send deals and promotions directly to the inboxes of South Africans.
Each component can be used on its own or together for a wider impact marketing campaign.
For example, you can use review videos to build trust in your products, while banner ads and homepage takeovers generate awareness with a larger audience.
How it works
The BusinessTech marketing team will handle every part of your campaign to ensure you enjoy excellent results.
This includes writing and designing content as needed, promoting your content on social media for greater impact, and providing a results report at the end of the campaign.
Thanks to this, BusinessTech marketing campaigns deliver unmatched results, and booking one is a sure way to ensure your marketing budget is spent efficiently.
Additionally, our marketing team will advise you on the best solutions for your needs.
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