The best way to reach South African business decision-makers online
As the end of the year approaches, South African companies that want to succeed in 2027 will already be planning their upcoming marketing strategies.
If your company hasn’t started preparing for 2027, now is the best time to do so, and BusinessTech is the top online platform to run your 2027 marketing campaigns.
BusinessTech is South Africa’s largest business news website with 5.3 million monthly readers, and reaches a large audience of influential purchasing decision-makers.
This includes both the primary decision-makers in households and industry leaders with notable positions at their companies.
The graphic below highlights BusinessTech’s audience demographics.
BusinessTech’s audience predominantly comprises C-level executives, business owners, company directors, managers, and professionals.
This makes it the ideal target market for your company’s 2027 B2B and B2C marketing campaigns.
“BusinessTech gives companies access to South Africa’s most valuable online business audience,” said Kevin Lancaster, BusinessTech Sales Director.
“Our audience, reach, and understanding of the local market make us the best advertising partner for South African businesses looking to grow and succeed in 2027,” said Lancaster.
An audience with purchasing power
Thanks to their influential positions, the large majority of BusinessTech’s readers boast high annual incomes.
This shows that our audience holds the spending power required to purchase the products you market to them.
“Getting a strong return on advertising spend starts with choosing the right platform and reaching the right audience,” said Lancaster.
“BusinessTech combines substantial reach with a highly relevant readership, helping companies get more value from their advertising investment in 2027.”
The graphic below outlines the average income of BusinessTech’s audience.
Choose BusinessTech for 2027
BusinessTech’s large and influential audience has made it the go-to option for South Africa’s top companies when running B2B and B2C marketing campaigns.
A BusinessTech marketing package is the ideal way to start the year strong and position your company for success – and that process begins now.
Our marketing team will also handle every part of the process, ensuring you enjoy maximum ROI and lay a strong foundation for 2027.
This includes writing and designing content as needed, managing display banners and homepage takeovers, and producing podcast interviews and review videos.
Below is a list of the advertising solutions we offer:
- Sponsored articles and social media promotions
- Review videos
- Event coverage
- Display banners
- Homepage and category takeovers
- Dedicated mailers
These solutions can be used in any combination, allowing you to book a marketing package that best suits your company’s needs.
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