The latest Effective Measure statistics revealed that FNB is the largest online bank in South Africa, followed by ABSA and Standard Bank.
To date, there was no data available to accurately compare the online audiences of South African banks, but Effective Measure’s new panel data changed this.
According to the Effective Measure data, FNB attracted 2.1 million unique visitors, making it the largest online bank in South Africa. ABSA ranked second with 1.5 million unique monthly visitors and Standard Bank third with 1.4 million unique browsers.
What makes FNB’s performance even more impressive is that, with 7.6 million clients, it is significantly smaller than ABSA with 12.2 million clients, and Standard Bank with 10.5 million clients.
Unsurprisingly FNB is growing faster than any other bank in the country, with 1.7 million new accounts created at the bank over the last year.