Top 10 most valuable brands in Africa
South African mobile operator MTN has been voted as the most ‘admired’ brand in Africa, and most valuable African brand.
Brand Africa’s 2015 Brand Africa 100 found that African brands accounted for 23% of best brands on the continent.
The most valuable top 5 brands globally were as follows:
- Apple
- Samsung
- Microsoft
- Coca-Cola
Electronics (16%) related companies featured most prominently on the top 100 list, followed by apparel (14%), auto manufacturers (13%), telecommunications (11%) and alcoholic beverages (10%).
In Africa, Nigeria surpassed South Africa for the number of brands featured on the list (11%), with South Africa and Kenya based companies making up 4% of the total, each.
Read: The most popular brands in South Africa
Although voted as the most valuable brand in Africa, MTN was only 40th on the overall list. Vodafone, and by association, Vodacom, was ranked as the 9th most valuable brand, with a value of US$27.287 billion, ahead of social media giant, Facebook with a value of US$24.118 billion.
Top 10 most valuable brands in Africa
| # | Brand | Country | Brand value $BN | Value change |
|---|---|---|---|---|
| 1 | MTN | SA | 4 672 | -13% |
| 2 | DSTV/GoTV/Multichoice | SA | 840 | 2% |
| 3 | Safaricom/Mpesa | Kenya | 371 | 4% |
| 4 | Dangote Group | Nigeria | 309 | 22% |
| 5 | Tusker | Kenya | 300 | 14% |
| 6 | Glo/Globacom | Nigeria | 289 | -3% |
| 7 | Zenith Bank | Nigeria | 235 | 35% |
| 8 | Golden Penny Foods | Nigeria | 215 | – |
| 9 | Orijin | Nigeria | 194 | – |
| 10 | Star Beer | Nigeria | 179 | 36% |
Additional South African brands to feature on the list were Sasko (80th), and Tiger Brands (82nd), with values of US$144 million and US$82 million respectively.
Top 10 most admired brands in Africa
| # | Brand | Industry | Country | Overall rank |
|---|---|---|---|---|
| 1 | MTN | Telecoms | SA | 1 |
| 2 | GLO/Globacom | Telecoms | Nigeria | 12 |
| 3 | Dangote | Consumer, Non-Cyclical | Nigeria | 27 |
| 4 | Tusker | Alcoholic Beverages | Kenya | 31 |
| 5 | Mukwano | Consumer, Non-Cyclical | Uganda | 39 |
| 6 | Simu TV | Media | Tanzania | 41 |
| 7 | Zenith Bank | Financial Services | Nigeria | 43 |
| 8 | Peak Milk | Food | Nigeria | 45 |
| 9 | Sasko | Food | South Africa |
52 |
| 10 | Star Beer | Alcoholic Beverages | Nigeria | 55 |
DStv/Gotv/Multichoice was ranked 71st on the admired list Tiger Brands was placed 97th out of 100 companies.
Overall, the top five admired brands on the continent were as follows:
- MTN
- Samsung
- Coca-Cola
- Nike
- Adidas
The research was conducted by Geopoll, using mobile SMS technology to identify the most admired local and non-local brands in Africa among a representative sample of African countries’ consumers in 22 Africans countries which collectively account for 77% of Africa’s GDP and 77% of Africa’s population.
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MTN the most valuable African brand
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