We interact with South African companies on a daily basis, but how much of their corporate identities (CIs) remain with us?
Companies spend millions of rands on developing CIs that they use in marketing campaigns (that cost a few million more) in the hopes that something will stick.
Aside from eye-grabbing logos, and catchy slogans, one of the key components of these identities are the colours used.
BusinessTech has sampled a few well-known South African companies and sucked out the colours they used to grab your mind – can you guess what these companies are based purely on their colours?
Note: all the brands featured in this quiz are high-visibility brands – there aren’t any sneaky, obscure companies there to catch you out.
Answers are not case sensitive. Click “view questions” at the end of the quiz to see the correct answers and how the colour profiles match the logos.