Tablet demand continues to slow

The worldwide tablet market has shown 11% year-on-year growth in the second quarter of 2014, according to the IDC, but the market is facing continued deceleration.

Global tablet shipments reached 49.3 million units in the quarter, up from 44.4 million units in the same period last year. However, this was down 1.5% when compared to the first quarter of 2014.

“As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles,” said Jean Philippe Bouchard, IDC research director for Tablets.

“We can also attribute the market deceleration to slow commercial adoption of tablets.”

Despite this trend, however, the IDC said it believes that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that more enterprise-specific offerings will be seen, as illustrated by the Apple and IBM partnership.

Apple managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter. Following a strong first quarter, Samsung struggled to maintain its momentum and saw its market share slip to 17.2% in the second quarter.

Lenovo continued to climb the rankings ladder, surpassing ASUS and moving into the third spot in the tablet market, shipping 2.4 million units and grabbing 4.9% markets share.

“Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors,” IDC said.

“Now we are seeing growth amongst the smaller vendors and a levelling of shares across more vendors as the market enters a new phase.”

Vendor 2Q13 Unit Shipments 2Q13 Market Share 2Q14 Unit Shipments 2Q14 Market Share Year on Year growth%
Apple 14.6 33.0% 13.3 26.9% -9.3%
Samsung 5.4 18.8% 8.5 17.2% 1.6%
Lenovo 1.5 3.3% 2.4 4.9% 64.7%
ASUS 2.0 4.5% 2.3 4.6% 13.1%
Acer Group 1.5 3.4% 1.0 2.0% -36.3%
Others 16.4 37.0% 21.9 44.4% 33.4%
Total 44.4 100.0% 49.3 100.0% 11.0%

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Tablet demand continues to slow