Pargo’s Black Friday data review suggests Click and Collect a favoured choice

According to their latest data, Pargo saw an increase of 366% in orders over the Black Friday/Cyber Monday period compared to the same period in 2018.

The smart logistics company processed 3 times more orders during the peak period than during a normal week, it said.

Pargo’s Click and Collect customers chose to collect their orders from 1,609 Pick-up Points across the country – compared to 1,087 Pick-up Points in 2018.

The delivery method was particularly popular in urban areas where 70% of all collections happened. One top Pargo customer collected 10 parcels at 1 store during said time period.

“Pargo’s 366% spike in orders over this busy period cements the growing use of Click and Collect by South African online shoppers. This shows that not only is there a dire need for alternative delivery methods, but that access challenges are real in all geographical areas across South Africa, ” said Lars Veul, director and co-founder of Pargo.

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Ecommerce growth in South Africa

The outstanding increase in orders by Pargo indicates two important aspects in the growth of Ecommerce in South Africa.

The first is the rapid adoption of online shopping by the South African population.

The second is the equally rapid adoption of Click and Collect – allowing Pargo to create access to online shopping through affordable, reliable and convenient last-mile logistics in even the most difficult to reach regions of South Africa.

According to BusinessTech, South Africa spent more than R6 billion over the 2019 Black Friday/Cyber Monday period.

Notably, 595,792 transactions were processed during the hour of 10:00 and 11:00 – compared to 2018’s peak of 410,364 transactions which were processed during the hour of 16:00 and 17:00.

Given that most Black Friday purchases happened during the late morning of a prescribed working day, shopping online has proven to be a significant help for customers.

Rise of Click and Collect

Pargo’s Pick-up Point solution was a huge success in providing an alternative to traditional deliveries, as well as customers who preferred not to be in the rush of Black Friday/Cyber Monday queues.

Pargo’s innovative delivery method allowed customers the option to collect their online shopping at a local Pargo Point at a time that suited them.

“Pargo’s constant growth as the leaders of Click and Collect in South Africa is a testament to the success of our customer-centric service that is tailor-made for South Africans who have previously been excluded from online shopping. We will continue to create access to Ecommerce for anybody in Africa,” added Lars.

Founded in 2015, Pargo solves challenges of last mile logistics in Africa, through an extensive network of 2500 Pick-up Points.

Pargo Pick-up Points are spread across the country and based at popular retail stores like Clicks, FreshStop at Caltex and Spar.

Online retailers like TFG, Cape Union Mart, Wellness Warehouse and OneDayOnly offer Pargo Click and Collect at checkout. Pargo strives to create access for anybody in Africa by providing an innovative last-mile delivery solution.

To enquire about Click and Collect for your business please contact Pargo here.

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Pargo’s Black Friday data review suggests Click and Collect a favoured choice