BusinessTech is the biggest business news website in South Africa, with more than 3 million readers and nearly 10 million page views.
The IAB South Africa and Narratiive’s audience report showed that BusinessTech received 3.5 million unique South African visitors and 9.2 million page views in January 2020 .
The report provides accurate readership and demographics statistics for the South African market, and is the benchmark for measuring a website’s influence.
At 3.5 million unique South African visitors, BusinessTech is the clear leader in the business space.
Big audience growth
BusinessTech Editor Gareth Vorster said that the record traffic is due to a strong focus on high-quality content.
“We have a strong editorial team, and I am proud of their hard work over the past 12 months,” said Vorster.
Vorster said the editorial team remains committed to breaking news articles in the business and technology space, with a focus on data-led journalism.
“This ensures that we delve deeper into issues which affect the South African business and technology markets,” he said.
Biggest business websites
The graphic below details the biggest business websites in South Africa.
The statistics are based on the IAB South Africa and Narratiive’s audience report for January 2020.