Presented by BusinessTech

BusinessTech readers lead JSE companies, multi-million-rand startups, and SMEs which drive the economy

BusinessTech continues to maintain it strong lead in the business market in South Africa.

The official IAB SA and Narratiive readership figures for South Africa show that BusinessTech is once again the biggest business news website in the country.

BusinessTech was read by 8 million South Africans during June 2020, the majority of whom are business professionals.

This includes:

  • 2.8-million Managers
  • 927,000 Business Owners
  • 821,000 Executives/Senior Managers
  • 118,000 CEOs/Directors

“BusinessTech readers lead JSE companies, multi-million-rand startups, and SMEs which drive the economy,” said BusinessTech MD Kevin Lancaster.

“Our loyal readership of executives, business owners, and professionals come to the site for insight on the latest topics affecting the South African economy, and for in-depth coverage of breaking news.”

As more businesses and employees move online and work remotely, BusinessTech’s continued focus on data-driven journalism and accurate, up-to-the-minute business news coverage will see it remain a firm favourite.

Big growth in audience

BusinessTech’s growth over 2019 and the start of 2020 has been impressive, but its audiences numbers truly took off when the Covid-19 pandemic hit.

BusinessTech’s South African audience has grown from just over 3 million readers in May 2019 to over 8 million readers in June 2020 – evidence of its popularity.

“With people and companies taking a digital-first approach to work and life, we see online news sites remaining the go-to choice for South Africans looking for the latest, accurate information,” said Lancaster.

“We expect readership for online news sites to remain strong going forward, and we have seen more companies increasing their digital marketing spend to ensure they reach their target audiences where they spend most of their time: online.”

Get your company on BusinessTech

To find out more about advertising on BusinessTech, please contact Kevin Lancaster on [email protected]

This article was published in partnership with BusinessTech.

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BusinessTech readers lead JSE companies, multi-million-rand startups, and SMEs which drive the economy