The 3 best ways to advertise on BusinessTech
South African companies are focussed on a digital-first approach to advertising, as it offers the best return on investment and is the most effective way to reach their target audience.
But what are the best ways to advertise online, and how does a company decide where they should spend their advertising budget?
BusinessTech is the first choice for the country’s top companies and brands when they launch new online advertising campaigns, and we have seen a big increase in the number of businesses advertising on our platforms.
Using the data from these campaigns, we can detail the three most popular and effective ways to advertise on BusinessTech.
Sponsored Articles
Sponsored articles are the most trusted form of online advertising in South Africa, and a great way to promote your brand, product, or service.
A sponsored article lets you speak to your audience in a one-on-one conversation and gives your organisation a distinct character – which is a powerful way to connect with customers
You can see the sponsored articles published on BusinessTech here.
Articles work excellently across desktop and mobile.
Homepage Takeovers
Homepage takeovers are the most high-impact display placement you can get on BusinessTech.
They are used to display a company’s position as a market leader and reach BusinessTech’s core audience who visit the homepage every day.
Homepage takeovers work excellently on desktop.
Display Banners
Display banners are a great way to reinforce your brand and advertise your latest specials, webinars, online events, sales, products, and services.
BusinessTech has a range of banner options available, and we can place them in the section of your choice.
Display banners work excellently across desktop and mobile.
Find out more
To find out more about advertising on BusinessTech, please contact Kevin Lancaster on [email protected]
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