The tech-savvy customers of today want direct and fast access to support at the click of a button or the tap of their smartphone.
They demand responses at near-instant turnaround times, which means business can no longer rely on the conventional communication channels for optimal engagement.
As the world’s most popular messaging app, the best solution to serve these needs is WhatsApp.
Research has shown that 59% of customers use messaging to make purchases, while 55% said messaging a business makes them feel personally connected to it.
In addition, it revealed that 68% of customers enjoyed better service via WhatsApp.
WhatsApp can facilitate efficient, personalised service, that can be delivered 24/7.
Moreover, it allows you to send personalised and effective notifications at the right time, share the latest updates on products and services continuously, and re-engage customers with new offerings, it also boosts sales.
In addition, you can reach numerous customers at once – allowing for faster conversion rates.
Not just an app
When speaking about WhatsApp for Business, it is important to understand the differences between the WhatsApp Business App and the API.
The App is available for free on the Google Play Store and Apple App Store and is the ideal option for self-employed individuals and small business owners with a limited number of customers.
Medium and large businesses, however, have significantly larger customer bases which require more advanced solutions.
The WhatsApp Business API provides a host of features for improved interaction and customer experience management by multiple support agents.
Its features include the following:
- Multi-agent access via professional software
- Onboarding program
- Unlimited number of users
- 24/7 CM.com support
- GDPR compliancy
- User management
- Quality monitoring
- Chatbot integration
- Conversation automation
The image below shows a direct comparison of the app and API.
As a global leader in cloud software for conversational commerce, CM.com empowers businesses to deliver an improved and seamless customer experience.
Its Customer Contact software comprises an omnichannel dashboard that allows you to easily manage all your WhatsApp conversations, supplemented by advanced statistics with valuable insights.
With its Chatbot, your business gets automated WhatsApp engagement with customers to take the burden of handling simple, frequently asked queries off your agents.
This gives them additional time to handle high-priority, complex cases to sort out grievances quickly.
Get the WhatsApp Business API for free
CM.com currently offers the WhatsApp Business API solution free for 90 days when you sign up for its Customer Contact software and/or Chatbot.
More than 10,000 companies in recruitment, education, ecommerce, logistics, travel, utility, and more industries are successfully using the CM.com conversational solution included with the WhatsApp Business API.
Join them today and reap the benefits of seamless conversational commerce.
This article was published in partnership with CM.com.