BusinessTech has once again claimed top spot as the biggest business news website in South Africa.
The April 2021 ranking is based on the official readership figures provided by Narratiive, which is the approved traffic measurement partner of the IAB SA.
What makes BusinessTech’s large audience even more impressive is the fact that the majority of its readers are decision makers and professionals.
Over 500,000 CEOs, company directors, and senior managers read BusinessTech every month.
They are joined by 570,000 business owners and 1.8 million junior and middle managers, who visit and read BusinessTech on a monthly basis.
Business and Consumer
This professional audience represents a large portion of South Africa’s business decision makers across a range of industries.
This includes IT, telecoms, banking, finance, property, motoring, energy, media, construction and engineering, and the public sector.
“In simple terms, the people who read BusinessTech are responsible for making decision at their companies. This is truly a powerful audience to reach,” said BusinessTech MD Kevin Lancaster.
The decision-making responsibilities these individuals carry extend to their personal lives, too.
Over 1.7 million of BusinessTech’s readers are the primary purchasing decision maker in their household, while over 2.3 million are a joint decision maker at home.
“This combination of business and consumer decision-making power is ideal for both B2B and B2C companies who want to reach their target market,” said Lancaster.
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