Presented by GetSmarter

Digital Marketing online course from UCT – Step up your career today

 ·20 Dec 2022

UCT’s Digital Marketing Online Short Course on the GetSmarter platform is the easiest way to become a certified digital marketer from the comfort of your home.

This 10-week course will teach you how to develop an effective digital marketing strategy to help a brand remain visible and competitive in the South African market.

The curriculum will also show you how to reach the right online audience to promote a brand through targeting and personalisation, as well as how to create a cross-platform brand identity.

It will introduce you to a range of digital tools that align marketing goals with the performance of a business, too.

Enrolment for the next opportunity to complete the course ends on 31 January 2023, with the course then beginning on 6 February 2023 – the perfect way to start your new year.

There will be multiple other opportunities to sign up for the course over the year, too, so you can choose the period that best suits your schedule.

Why you should take the course

This GetSmarter course is incredibly valuable for any business owner or aspiring marketer, as all South African companies can benefit from digital marketing.

It is the most effective way to promote your brand, products, and solutions in the modern marketplace – proven by the fact that the average South African spends 9 hours and 22 minutes using the Internet every day.

Therefore, if you want more sales, increased brand loyalty, and a greater return on your marketing investment, this is the course for you.

Those of you who are already in a digital marketing role can then use this course to upskill and achieve a competitive advantage over your peers – while learning about the latest technologies and trends.

Either way, you will receive a fantastic grounding in the digital marketing field that you can use in a variery of scenarios.

What you’ll learn

This digital marketing course is led by Dr Raeesah Chohan, Senior Lecturer in Marketing in the UCT Faculty of Commerce, and was designed by the UCT marketing faculty and industry experts.

By completing this course on GetSmarter, you will receive the following:

  • An understanding of the elements and channels that make up a complete digital marketing strategy.
  • Practical skills in web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing.
  • Knowledge that is transferable to a broad range of contexts and industries across different career levels.
  • Unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Enrolment for this course ends on 31 January 2023, and you can register on GetSmarter today.

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