Presented by BusinessTech

Huge growth projected for podcasts in South Africa

 ·2 Feb 2024

The South African podcast industry is poised for huge growth in the coming years, according to new research from Statista.

The data found that along with an increase in the amount of content being created and watched, podcast marketing revenue in South Africa is set to climb rapidly as businesses take advantage of the medium.

Additionally, Statista found that the number of South African podcast listeners will grow to 4.8 million by 2027 – up from 3.2 million in 2023.

This makes podcasts an essential part of the digital media landscape going forward.

Book a Business Talk interview

Business Talk with Michael Avery is South Africa’s leading business podcast and presents the best opportunity for your business to take advantage of the podcast industry’s massive growth.

Since it was launched in November 2020, Business Talk has accumulated over 4.5 million total views – and this number continues to grow rapidly.

What makes this even more impressive is the calibre of Business Talk’s audience – comprising South Africa’s top business and financial decision-makers.

This makes it the perfect target audience for your company’s marketing efforts.

To book an interview on Business Talk or sponsor a season of the podcast, contact the BusinessTech marketing team.

The BusinessTech marketing team will ensure you receive maximum exposure and value for your marketing spend on Business Talk, and will guide you through the entire booking process.

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