Why every marketing strategy must include sponsored articles
Sponsored articles are the most trusted form of online advertising, and South Africans use these articles when making purchasing decisions.
This was a key finding of the 2024 South African Digital Marketing Report, which assessed feedback from over 2,000 consumers and business purchasing decision-makers.
This report stated that 82% of respondents use online articles and reviews to find information about new products and services.
Additionally, 76% of respondents indicated that they trusted online articles and reviews the most when making purchasing decisions for their businesses.
These findings highlight the importance of sponsored articles as a core part of any modern marketing strategy.
Book a sponsored article
BusinessTech offers powerful sponsored article packages that help businesses reach and engage their target audiences.
Our marketing team will handle every part of your sponsored article booking to ensure you receive an excellent ROI.
This includes writing your article for you, publishing it on BusinessTech, promoting it on Facebook, Twitter, and LinkedIn, and reporting on your article’s performance.
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