Auto&General – Leading the way in customer experience for short-term insurance
Auto&General has been ranked as the most customer-centric short-term insurance brand in South Africa.
The accolade is based on findings from the 2025 Customer Experience Index, a large-scale research project overseen by University of Pretoria Professor Adré Schreuder.
A total of 6,384 South Africans participated in the study, sharing their views on different insurers and product offerings.
The Index evaluated criteria such as customer expectations, lived experience, perceived value, satisfaction, loyalty, and problem-resolution capabilities.
With a score of 73.7, Auto&General outperformed the industry average of 69.5 by a significant margin.
Schreuder noted that such a clear lead above the industry benchmark is uncommon in this sector.
Story behind the success
Auto&General’s sustained leadership in the local insurance market is underpinned by a deep commitment to customer needs.
This commitment to its customers informs business decisions across the organisation, ensuring interactions are efficient, transparent, and client-focused.
Continuous improvement of the customer journey remains a priority, with experience excellence viewed as a strategic advantage.
The insurer also modernises its core systems and operations to improve service delivery and deliver practical benefits to policyholders.
Choose Auto&General
By selecting Auto&General, customers align with an insurer recognised nationally for its customer experience standards.
The CE Index findings reinforce Auto&General’s position as a trusted choice for short-term insurance in South Africa.
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