This is how many people South African startups employ

Nearly 50% of start-ups say they created a business out of an idea that came to them from the environment in which they live, while 85% of all start-ups are self-funded.

These are two findings of South Africa’s largest start-up survey announced on Tuesday by Donna Rachelson, chief executive officer of Seed Academy.

The survey was conducted this year by Seed Academy when the views of almost 1 500 start-up entrepreneurs in South Africa were gauged.

Nearly 50% of the entrepreneurs surveyed said creating a business out of an idea that came to them from the environment in which they live, work and play was their main motivating factor. Only 4% of respondents started a business because they were unable to find a job.

Rachelson said this is a positive sign for South Africa’s entrepreneurial ecosystem as most entrepreneurs are starting businesses for the right reason. “But only 4% of entrepreneurs surveyed employ more than 10 staff.

As many as 38% of start-up entrepreneurs do not employ anyone at all. Job creation should be a key outcome of entrepreneurial activity, yet a large portion of our entrepreneurs have no employees.”

Employee numbers for SA startups:

  • 0 – 38%
  • 1 – 16%
  • 2 – 15%
  • 3-4 – 19%
  • 5-10 – 8%
  • 10+ – 4%

The 2016 start-up survey explores the challenges start-ups face and the support they need to increase success rates. “This year we sought an understanding of grassroots entrepreneurs, focused in on youth and women entrepreneurs and looked at the challenges faced by entrepreneurs in key sectors. We also gauged the progress made in funding for entrepreneurs,” said Rachelson.

The survey revealed that entrepreneurs are taking long periods to gain traction. Rachelson says it is concerning that there are businesses five years and older that are not making sales.

The survey found that business survival rates are on the increase, female entrepreneurs remain in the minority and that the ethnic footprint of entrepreneurs does not mirror SA’s demographics – black startup entrepreneurs are underrepresented.

“While the percentage increase in the age of the businesses is small, the fact it is increasing is a step in the right direction,” said Rachelson.

“Our entrepreneurs are resilient. They are primarily working from home and funding themselves with small amounts of capital while facing the well-known challenges of finding customers and raising finance.

“The majority of entrepreneurs (59%) are the sole founders of their business. But they are optimistic, especially women business owners.”

The majority of entrepreneurs reported starting businesses in the information technology (22%), creative (12%), wholesale and retail (9%) or social and community services (9%) sectors. Mining and Automotive were amongst the least popular sectors for aspiring entrepreneurs.

A significant outcome was the fact that prior work experience is a major contributing factor in business survival. Business owners that have been in existence for more than 2.5 years reported having more than 10 years prior work experience.

Rachelson recommends that entrepreneurs starting a new business may wish to do so in parallel with full time employment.

Rachelson outlines recommendations that all players in the small business ecosystem need to consider:

  • Enhancing the funding ecosystem by improving the effectiveness of Development Finance Institutions (DFIs), developing the angel network, working with banks and using seed funds
  • Preparing entrepreneurs to be funding-ready
  • Elevating marketing, access to markets and soft skills development for entrepreneurs
  • Fast-tracking the development of women and youth entrepreneurs
  • Facilitating stronger public/private sector collaborations and
  • More aggressively embedding a culture of entrepreneurship across the country.


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This is how many people South African startups employ