Top SA brands on Facebook

Social media tracking figures show that South African brands with a strong online presence are growing on Facebook, with MXit and Vodacom leading the way as millions of South Africans log on and get connected.

Currently, South Africa ranks 33rd on the list of top Facebook countries globally, with figures by social media tracker, Social Bakers, showing that 4,969,640 South Africans have signed up for Facebook.

This number represents over 10% of the population, and a large chunk of the growing amount of people who are finding themselves online.

Social Baker’s data also showed an increase of 253,760 South African Facebook users signing up to the social network giant in the past two weeks.

Top 10 Facebook countries

No. Country Facebook users
1 United States 155,711,660
2 Brazil 51,172,180
3 India 49,807,020
4 Indonesia 43,831,880
5 Mexico 35,611,840
6 Turkey 31,112,380
7 United Kingdom 30,633,520
8 Philippines 28,259,940
9 France 24,296,140
10 Germany 23,750,160
Total SA Facebook users
4,969,640
Position 33
Penetration of population
10.12%

Top South Africa brands

The top-ranked South African brands (measured by ‘likes’) have a strong presence from the tech industry in SA, with four of the five top slots taken up by that sector.

MXit and Vodacom own the top slots, while FNB and BlackBerry also make a strong social media impact amongst South African Facebook users.

The top 10 South African brands on Facebook are listed below:

No. Brand Fans
1 MXit 213,896
2 Vodacom 184,268
3 WOOLWORTHS SA 183,591
4 FNB 133,151
5 BlackBerry South Africa 127,625
6 Mr Price 104,410
7 AXE South Africa 102,980
8 Soul Candi Records 102,226
9 YDE 84,833
10 Doritos SA 84,237

In the past month, FNB has shown the most growth to its social fan-base, adding shy of 35 thousand fans to its Facebook pages.

Top growing pages by month (June 2012)

No. Brand New fans
1 FNB +34,358
2 AXE South Africa +22,172
3 WOOLWORTHS SA +18,950
4 Vodacom +15,809
5 Amarula +8,955

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Top SA brands on Facebook