Social media tracking figures show that South African brands with a strong online presence are growing on Facebook, with MXit and Vodacom leading the way as millions of South Africans log on and get connected.
Currently, South Africa ranks 33rd on the list of top Facebook countries globally, with figures by social media tracker, Social Bakers, showing that 4,969,640 South Africans have signed up for Facebook.
This number represents over 10% of the population, and a large chunk of the growing amount of people who are finding themselves online.
Social Baker’s data also showed an increase of 253,760 South African Facebook users signing up to the social network giant in the past two weeks.
Top 10 Facebook countries
|Total SA Facebook users
|Penetration of population
Top South Africa brands
The top-ranked South African brands (measured by ‘likes’) have a strong presence from the tech industry in SA, with four of the five top slots taken up by that sector.
MXit and Vodacom own the top slots, while FNB and BlackBerry also make a strong social media impact amongst South African Facebook users.
The top 10 South African brands on Facebook are listed below:
|5||BlackBerry South Africa||127,625|
|7||AXE South Africa||102,980|
|8||Soul Candi Records||102,226|
In the past month, FNB has shown the most growth to its social fan-base, adding shy of 35 thousand fans to its Facebook pages.
Top growing pages by month (June 2012)
|2||AXE South Africa||+22,172|