Kagiso Media on acquisition trail

Kagiso Media advised on Wednesday (5 September) that it has made an offer of R335 million to acquire the shares of Trinergy Brand Connectors Proprietary Limited, the shares of Experiential Marketing Proprietary and EXP Momentum.

It would also indirectly acquire 100% of the shares in Bulls Rugby Holdings Proprietary (which owns 50% of the shares in Blue Bulls Company Proprietary).

As part of the assets acquired for such price, Kagiso Media said it will acquire all shareholder loan claims against such companies for an additional R10 million.

Kagiso  has a 50% ownership in Mobile Alliance, which has the management contract for the Sharks digital advertising within the Kings Park stadium.

Additional brands within its stable include East Coast Radio, Jacaranda FM 94.2, Heart 104.9, Kaya fm, and on the new media side it includes Howzit MSN, Gloo Design Agency, and Acceleration Media.

“The offer is conditional on the Takeover Regulation Panel granting an exemption certificate and the transaction is subject to, inter alia, the completion of a sale agreement, regulatory approvals, the necessary approvals by the shareholders and the approval by the Bulls Rugby Union of the change in shareholder,” Kagiso said.

The completion date for the transaction is anticipated to be 31 January 2013.

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Kagiso Media on acquisition trail