A new technology startup, Grenade was founded in March 2012 with a vision to develop web and mobile products for publishers and content-rich businesses in South Africa and other emerging markets.
The startup already has many high profile clients, including Creamer Media (Engineering News, Mining Weekly); Ndalo Media (Destiny Connect); Cars.co.za; Avusa / BDFM (BDlive, Financial Mail); and eAdvance Group (Spark Schools).
“We have also just signed a contract with our first client outside South Africa, a Nigerian Women’s magazine. We will be designing their web and mobile sites and they will run on our new publishing platform,” said Daniels.
Grenade is already generating strong revenue after only a few months of operations. According to Daniels Grenade is on track to turnover around R3.5m in their first financial year.
Daniels said that the secret to their success lies in their talented team and the intellectual property that exists in their products and services.
Grenade certainly needs a strong team and great products to compete effectively in a field which is dominated by the popular and free WordPress platform. WordPress powers many of the world’s largest news websites, and with affordable support and free plugins, it is a tough competitor.
Grenade is, however, hedging its bets. While the company’s Publisher CMS is competing directly against WordPress, Grenade is has a product called MoPublication – a native iOS app aimed at WordPress websites.