Groupon announces record mobile purchases
Groupon, a provider of online vouchers, has announced record mobile performance in North America in December 2011 – with one quarter of all Groupon vouchers purchased via a mobile device, and both consumer and merchant app usage, up significantly year over year.
“As smart-phone adoption increases and the capabilities of our mobile products evolve, we look forward to harnessing the power of mobile to make it even easier for merchants partners around the world to run and market their businesses effectively,” the group said.
For December 2011 in North America, mobile app users increased by more than three times from December 2010, to over nine million.
More than 12,000 merchant partners used Groupon’s merchant mobile app to redeem vouchers and track purchases using an iOS device or an Android phone, it said.
“Groupon continues to change the way people shop locally,” said Mihir Shah, VP of Mobile, Groupon. “As smart-phone adoption increases and the capabilities of our mobile products evolve, we look forward to harnessing the power of mobile to make it even easier for merchants partners around the world to run and market their businesses effectively.”
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