Retail group Edcon has announced that home specialist, Boardmans, has launched online, and follows the launch of other brands in its stable, namely CNA, and Red Square.
The new e-commerce website includes an extensive range of well-known premium home brands, including Jamie Oliver, Russell Hobbs, Granny Goose, Zeal, Umbra and Jenna Clifford, as well as new international brands like Cake Boss and Lodge.
Shoppers can navigate the site by room, brand or by using the search function.
“Customer-written product reviews are encouraged to help guide online browsers and a shareable wish list makes it easy to suggest to friends and families what to get for birthdays and special occasions,” Edcon said.
Recent local research shows that home and kitchenware items made up 13% of online purchases in the past three months, the group said.
Boardmans will also feature a wedding gift registry.
From the time of online purchase, products will be delivered straight to the customer’s door within 5-7 working days.
Orders over R500 are delivered free of charge, Edcon said. Alternatively, a standard delivery fee of R65 applies.
In the event that the item is not suitable once it has been delivered, online purchases can be returned to any physical Boardmans store, the group said.