Spotify set to launch in South Africa: report

Spotify plans to launch in South Africa during 2017, industry sources have told MyBroadband.

This was confirmed by the recent posting of a senior editor/music programmer job advert for South Africa on the company’s website.

The position states that applicants will play a senior editorial role in daily programming and strategy for South Africa, but will be based in either London or Dubai.

It also requires a “deep knowledge of  South African music and culture” as well as at least five years of experience in the music industry, programming music for TV, radio or other media networks.

Earlier reports indicated that Spotify was preparing to enter the South African market as early as 2014, but the move reportedly fell through in the final stages.

Steep competition

Spotify currently leads the subscription streaming music industry, with over 60 million subscribers and 140 million active users.

However, its late entry into the local market means it is likely to be met with steep competition.

Simfy Africa launched in August 2012, selling unlimited, ad-free music streaming for R60 per month.

It was followed by Nokia MixRadio and Music+, Deezer, Rara, and Rdio. Only Deezer has survived the industry shifts that followed.

Other popular international services such as Google Play Music have also been able to gain market share over the past few years, with Telkom making waves in August after it announced that it would be zero-rating its streaming.


With reporting from MyBroadband.

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Spotify set to launch in South Africa: report