Media24 News has announced that its Sunday tabloid, Sondag, will be closing effective immediately.
Launched in May 2008, the Sunday publication was aimed at the Afrikaans speaking tabloid market in Gauteng, Free State, KZN and Northern provinces.
Minette Ferreira, GM for Northern Newspapers said: “Sondag has fought many battles, but unfortunately the current trading conditions has made it impossible for the company to continue publishing the title. The future outlook in terms of income growth remained weak.”
Ferreira said that, although the product maintained a circulation in the mid-thirty thousands, it lacked real advertising revenue and an aggressive cover price strategy over the last three years was the predominant revenue driver.
Sondag’s editor Peet Bothma said: “Being a tabloid, Sondag was an exciting publication to work for. We moved the boundaries of journalism and it is a sad day for all when a newspaper closes its doors.”
“Sondag employees were informed of the decision on Tuesday, 22 October. Media24 News management has indicated that they will try as far as possible to accommodate them in alternative positions within the business,” a press statement said.
Bothma said that the paper was investigating the viability of a digital version of the title, but noted that securing online advertising was also difficult in the current market.
Media24 News publishes additional tabloid titles including the Daily Sun, Sunday Sun, Son, and Son op Sondag.
The latest print title closure will not affect the Son and Son op Sondag in the Western and Eastern Cape, which still forms part of the company’s future operational strategies.