ZTE targets 50 million smartphones in 2013

China’s ZTE Corp, the world’s fourth-biggest handset maker, expects to ship around 50 million smartphones in 2013, up from 35 million units it forecast for this year, a senior company executive said on Wednesday.

“We think next year will be very good (for smartphones),” He Shiyou, ZTE’s executive director, told Reuters in Shanghai.

Last week, ZTE executives told analysts after reporting its third quarter results that the company expected to sell 25 million smartphones this year.

In the third quarter, ZTE reported its first quarterly loss – of $310 million – since listing in Hong Kong in 2004, on shredded margins, telecom network project delays and accounting changes in China.

ZTE is the world’s No.4 smartphone maker with 7.5 percent market share, ranking behind Samsung Electronics Co Ltd, Apple Inc and Research In Motion, according to research firm IDC’s latest data.

The Chinese firm, whose best selling smartphone models include the Skate and the Blade, has been trying to produce more high-end handsets, such as its Grand series, to boost handset margins.

ZTE sold around 15 million smartphones last year. Executives said in August the company would ship 1 million tablet computers this year, more than double last year’s levels.

Related articles

Samsung leads smartphone shipments

SA mobile trends revealed

Samsung Galaxy smartphones propel quarterly profit

RIM reports quarterly loss

Samsung pins $7.4 billion profit

Must Read

Partner Content

Show comments

Trending Now

Follow Us

ZTE targets 50 million smartphones in 2013