Mxit affirms CEO appointment

 ·20 Sep 2013
Francois Swart

South African mobile social network, Mxit, has appointed Francois Swart as its chief executive officer.

Swart stepped into the role of acting CEO in October 2012 after former lead, Alan Knott-Craig Jnr, stepped down citing a difference in strategy with the company’s shareholders.

Swart was previously the company chief financial officer.

“Francois has been the de facto CEO for almost a year now and has the respect and trust of his management team, staff and the shareholders, said shareholder Paul Harris.

“This comes from proactively leading and transforming the business to what it is today. Mxit is in a great position right now and this is in part due to the leadership he has displayed.”

“It’s an exciting time to be leading Mxit,” said Swart. “The mobile landscape is a very dynamic and competitive space, much more so now than when Mxit first entered the market.”

“What we have lacked in the past is a strong smart phone presence. But that is changing.”

Earlier this month (September 2012), research conducted by World Wide Worx and Fuseware revealed that Mxit’s user base had grown to 7.4 million, up from 6.95 million in August 2012, using a 30-day metric.

At the end of 2012, Mxit shifted its stat reporting from the number of active users over a 90-day period to a more industry-standard 30-day period.

World Wide Worx noted that Mxit was starting to feel the effects of competing instant messaging services like WhatsApp and 2Go, as well as from the growth of social networking on phones.

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