Cell C bites back at MTN “open letter”
Cell C has released a cheeky response to an “open letter” advert published by MTN in the ongoing battle of words over call termination rates in South Africa.
MTN’s “open letter” in the Sunday Times on 16 March 2014 lashed out against Cell C and claimed many successes in the local cellular market.
In its advertisement, MTN stated that “Dear Cell C. You are right”, continuing to say that “You said we are making billions, and that is correct. We are also guilty of investing 83% of those billions, back into South Africa.”
“We’re guilty of inventing PayAsYouGo, a world-first product that opened the world of cellular connectivity to South Africans from all walks of life, instead of just the wealthy,” MTN said.
“We’re also guilty of playing a major role in the success of Africa’s first World Cup. We’re guilty of being a major taxpayer who contributes to the creation of employment for thousands of South Africans.”
“We’re guilty of introducing Mahala calls to South Africa, which forced our competitors to cut their prices. We’re guilty of not wanting to fight with you, because there are millions of South Africans that we’d rather fight for.”
“We believe they deserve better. They deserve a network that works. A network that hardly ever drops their calls. A network that offers access to world-class Internet, all across our country.”
“A truly South African network that creates lasting infrastructure, investments and even wealth. For everyone.”
Cell C bites back
Cell C has now hit back with an edited version of the ad, provided below.
Cell C response
More on Cell C and MTN
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Cell C slams MTN with new ad campaign
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