Value fashion retailer, Mr Price, has launched a mobile virtual network operator (MVNO), on the back of its successful push online over the past 18 months.
Like Virgin Mobile, the network will run on Cell C, and according to the report, technology from mobile virtual network enabler business MVN-X (a subsidiary of Ignition) is the main driver behind MrP Mobile.
MVN-X is headed up by the former Virgin Mobile chief, Steve Bailey.
According to MrP Mobile, it currently sells four different devices on contract: three phones and one tablet.
The phone deals each come with R100 airtime per month, while the tablet comes with 300MB data.
In May, the group said that online sales grew as much as 293.4% for the year ended March 2014.
The group took its homeware division, Mr Price Home online in November, along with and Sheet Street, while Mr Price Apparel launched its online sales platform in South Africa in July 2012 and internationally in July 2013.
CEO Stuart Bird said that the local online offers for Mr Price Sport and Financial Services is planned for the new financial year.
“The online sales platforms are gaining momentum. During the year, the Apparel division opened its site globally and has shipped to over 130 countries,” he said.