Vodacom reveals its first branded low-cost smartphone

Vodacom has launched the Smart Kicka, a new smartphone which costs R549 and runs on Android 4.4 KitKat.

“This device, which is the first ever Vodacom-branded device, was designed specifically to make it possible for more South Africans than ever before to access to the internet,” the company said.

The Vodacom Smart Kicka ships with 4GB memory, a 3.5-inch screen, and a 2 mega-pixel camera.

The device also comes with five free 50 megabyte (MB) Power Bundles.

“At the moment only 27% of people living in South Africa’s emerging markets have access to smart devices. We aim to double that number in the next year.”

“The Smart Kicka is not only affordable, coming in at around the US$50 level, but also offers the best from a technology perspective,” said Phil Patel, chief commercial officer at Vodacom.

The mobile operator said it has brought down the average effective price per MB of data by 30% over the past year.  This has resulted in a 70% increase in data traffic on its network, with over 52% of Vodacom’s 32.5 million South African customers now using data.

In January, MTN launched a low cost smartphone of its own, the MTN Steppa, available in selected retail stores for R499.

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Vodacom reveals its first branded low-cost smartphone