Vodacom reveals how much data smartphone customers use

Vodacom has on Thursday reported a 7% rise in group revenue increased to R19.6 billion with service revenue up 5.1% to R15.66 billion, for the quarterly period ended June 2015.

Group data revenue accelerated 35.2% to R4.85 billion, representing 30.9% of service revenue.

Group active customers grew 6.5% to 63.5 million and active data customers grew 10.8% to 28 million, Vodacom said.

In South Africa, service revenue grew 2.8% to R11.762 billion driven by strong data revenue growth of 34.8%.

International operations’ service revenue increased 12.9% to R3.945 billion, represnting 25.2% of group service revenue.

“During the first quarter of our new financial year we delivered solid growth, which was a continuation of the positive growth momentum we saw in the fourth quarter last year. 7.0% to R19.6 billion,” said Shameel Joosub, Vodacom Group CEO.

He said that Vodacom invested a further R2.4 billion in the network this quarter as part of the accelerated capital investment programme started towards the end of the 2014 financial year.

“The increased capacity supported data traffic growth of 45.7% in South Africa and 140.4% in our International operations, which in turn led to Group data revenue increasing 35.2%.”

Vodacom’s 3G service covers 96.4% and LTE/4G service covers 40.9% of the population in South Africa. The group increased the number of 3G sites in its International operations by 49.8%, the CEO said.

“Smart devices remain extremely popular, with approximately 12 million active on the network in South Africa which is almost 3 million more than a year ago. The average amount of data used per smartphone in South Africa increased 24.8% to 408 MB per month,” Joosub said.

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Vodacom reveals how much data smartphone customers use